As the number of global social media users continues to increase year on year, it’s vital that brands develop their digital presence to remain relevant. Consumer habits have evolved to favor ecommerce and social commerce—having a subpar digital presence means your brand is missing out on huge amounts of potential customers. Using a global social agency to develop your digital presence will help you reconnect with potential audiences and put your brand ahead of the competition.
But what are other social media marketing methods that can increase your digital presence?
Select social media platforms relevant to your audience
Social media is an ever-changing landscape, with new platforms becoming popular every year. But how do you know which ones are right for your brand?
While joining networks with the most users will increase your reach, it’s best to join the networks your target audience uses most frequently. This means that all your social media efforts will be met with engagement from users your content and brand resonate with.
To discover where your audience lives online, you can create customer profiles of your target audience segments to understand their digital habits better. You could also use social listening tools to discover organic conversations from users relating to your industry or niche. The more organic conversations, the more relevant active users.
Take time to understand your audience
While knowing where your audience is most active is one of the most important steps to improving your digital presence, you need to understand how to engage with them.
Making assumptions about what your audience is interested in or how they talk can be disastrous. You need to know wholeheartedly what your audience needs. You also need to remember that your audience needs different content and communication methods from each platform. What works on Instagram won’t work on TikTok. Each platform has its own culturally relevant content and trends that you can lean into, but just make sure you stay on-brand.
Create and curate engaging social content
Unsurprisingly, the content you create is one of the most impactful ways to increase your digital presence. By creating and curating valuable, relevant content and sharing it to your audience, you position yourself as an industry leader they can rely on.
While the content you share can be varied in topics, it should always remain true to your brand values and messaging. Providing engaging content increases the chances your audience will share your content to their own followers, assisting discovery. You can also post user-generated content to your social profiles. This increases engagement and organic content created by your audiences.
Also, no matter what you post, the content must be high quality. You should look into popular content types and prioritize video, images, and other types of visual content as often as possible because these are favored by all demographics and audiences.
Actively engage your audience
Engaging your audience is one of the best ways to increase your digital presence. Engaging your audience helps them connect with your brand on an emotional level—which is a key driver for brand loyalty and trust. Some ways to actively encourage audience engagement include call-to-actions, comments on posts, direct mentions, participating in organic conversations, asking and answering questions, post polls, addressing complaints, and showing appreciation for customers.
Have a timely presence
Finding the best time to post on your social media posts means your content will be seen by the maximum number of audience members available from the get-go, maximizing your impact.