Lead generation is important to every business, small or large. Businesses can’t grow without generating new leads and closing deals with new customers. There are many ways to generate leads, from lead forms and targeted landing pages, to on-screen web pop-ups. Behind most lead generating strategies is powerful content. Those who use WordPress are likely aware of this.
But just having good content on your site won’t provide you with the names and contact information of new leads unless you have a mechanism to capture them. And, when you do capture leads, you need a place to store them—most businesses use CRM software for this. There are many options available for plugins that help in generating leads on your WordPress site, and depending on your needs, some options will be more attractive than others. Here, we discuss the nine best WordPress plugins for lead generation.
Agile CRM tops our list because while it can be used as a WordPress plugin, it’s also a free, standalone CRM, sales, marketing and support automation solution. You can use its web forms and pop-ups to generate leads on your WordPress site. Where it sets itself apart is its web-to-lead capabilities; it automatically creates a new lead in its CRM when someone completes a web form on your site. You can view the web browsing history of everyone that visits your site. So, you’re not just getting a lead generation plugin with Agile CRM, you’re getting an entire CRM solution for free, which integrates with WordPress. Anyone using WordPress should look at Agile CRM to both drive lead generation, but also to automate other processes and improve customer relationships in the process.
Gravity Forms is a form builder plugin made specifically for WordPress. Its drag and drop functionality makes form creation simple and straightforward for those with little experience. It offers various form templates, custom forms, and customizable form logic that lets you decide how the form processes leads. It’s a very popular form builder that’s been used on over one million WordPress sites. If you plan to employ forms on your site, it’s definitely worth consideration.
WPPForms claims to be the most beginner friendly WordPress contact form plugin on the market. Their form builder uses a drag and drop interface, and they provide various form templates. You can use WPForms to receive and process payments on your WordPress site, and it’s mobile responsive. It gives you smart form logic and instant notifications when someone completes a form. Plus, it has built-in spam protection and offers the ability to add CAPTCHA to your forms. It certainly has expanded functionality compared to some providers, and you will see that reflected in the price tag.
OptinMonster provides lead capture forms and a variety of form templates to choose from. But, perhaps it’s most popular feature is the ability to employ web pop-ups with exit intent prediction. These pop-ups can predict when a visitor is about to leave your WordPress site, and appear in that moment to further engage them in an attempt to keep them on your site. It provides a dashboard through which to manage these tactics, as well as view incoming leads.
Sumo is a free list building app. It delivers a variety of different web pop-ups that you can use to sign up new subscribers and capture their lead info. One of the coolest features Sumo provides is a heat map that shows you where leads are clicking the most on your WordPress site. There are more lead generation tools included as well, so check out Sumo when considering lead generation plugins.
Beaver Builder is a landing page builder, offered both as a WordPress plugin and also a standalone WordPress theme. It provides a number of landing page templates, which, coupled with its intuitive drag and drop page builder interface, makes creating attractive lead generation pages quite easy. It’s mobile responsive and it also integrates with form builder plugins, so you can use it in conjunction with those to display forms and pop-ups and generate more leads from your WordPress site.
Leadpages is similar to Agile CRM above in that it connects to WordPress through a plugin, but is in fact a standalone application in its own right. As the name would suggest, it’s bread and butter is creating lead generation landing pages. It offers over 100 landing page templates to choose from, making it a great option for WordPress users, if just for the dizzying variety it provides. But, it goes beyond that, with intuitive drag and drop functionality, A/B testing capabilities, built-in page analytics, and quite a lot more. It’s a very robust application, making it suitable for those with more complex or nuanced needs.
Yes, it’s a plugin that allows pop-ups, just as the name suggests. And they do it very well. You get a range of pop-up options and themes, including email themes, redirect themes, countdown themes, and more. Popup Domination also delivers the ability to design your own custom pop-ups to meet your unique needs. You get A/B testing features, mobile responsiveness, and built-in analytics that provide considerable insight into how your pop-ups are performing. If you need to include pop-ups on your WordPress site, Popup Domination is likely a good fit with a reasonable price tag.
The list wouldn’t be complete without a plugin designed to enable live chat on your WordPress website. Tidio Chat allows you to engage visitors in the moment that they are on your site, when they are most receptive to being engaged. It provides a view into who is visiting your site with unlimited lead tracking, integrates with third-party email providers, and works on both desktops and mobile devices. Best of all, they provide a free version, making it perfect for WordPress users.