The efficient optimization strategy must include three things: social media, onsite SEO, and backlinks. This article will entirely focus on backlinks and how it helps to get your website up in the search engine rankings.

How can a backlink be defined?

It is considered as the hyperlink from outside source that points directly to the webpage or website. To help you explain this further, you may think of adding a link to Wikipedia or any other site. If you click it, you’ll be redirected to the website of Wikipedia. Backlinks can come from different sources.

Why are the backlinks essential?

Backlinks provide two significant advantages to the websites.

  • They boost the ranking of the website in the search engine results.
  • They provide added access and exposure to the website having the external sources.

The backlinks act same as that of the vote and also indicate that the link that is being provided which lead to something valuable and exciting. Example- You have written a guest blog on high authority website, and you think that it will benefit your website. So, the next step that you will take, is further link it to your website.

If other website owners also read it and like it, then they will also decide to link it to your website. The more backlinks that you will get, the more likely your website is going to get famous. One more thing that you should keep in mind is you should focus on getting backlinks from top authority websites rather than a backlink that cannot be at all beneficial. Always, prefer quality backlinks over quantity.

What are the factors that influence the quality of a backlink?

As per the above paragraph, it is clear that the quality of the backlinks should be top-notch so that your website achieves desired results. The backlinks that would be added by you should be of high quality, and the source location and their link should be different. Further, the following aspect such as the location of the link, frequency, source and anchor text should always look natural. Also, here are a couple of factors that are very much beneficial to the quality of a backlink.


The most important thing that you should consider is linking your website from the websites that are having a very high domain authority.


This is also one of the vital factors that you should consider. If you have a blog that is related to gardening, and your websites have got backlinks from the other blog of the same theme, then your blog is going to be famous in the search engine result in this particular theme.

Final words

Backlinks are considered to play a significant role in achieving good search engine ranking. The quality of the backlinks is pretty much necessary if you want to drive traffic to your website. Furthermore, to implement this, you would perhaps need a good SEO company. So, if you are living in Kolkata or perhaps anywhere across the globe, then you would need to take the service of that is known as one of the best SEO Companies in Kolkata. They can provide you top-notch results as per the budget and deadline that you might be having.


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