Many times, your focus is on posting new content on your website. However, if you’re able to efficiently utilize that content as well, it would become comparatively easier for you to bring traffic to your website. Also, when you efficiently utilize the content, the budget which you need to have in order to develop quality content for your website would be going down. This would provide you with a better return on investment also.

Owing to this very reason, you have to find out how to use the content effectively. Once you’re able to discover the secret of using content efficiently, you would be able to significantly increase the amount of traffic which you are able to get to your website. We would share with you a few tips with the help of which, you would be able to use content more effectively.

  1. Repurpose the content:

Instead of trying to use the content only once, you have to try and repurpose the content. Once you’re able to repurpose the content, it becomes automatically much easier for you to use the same content again and again. Also, you can repurpose it in such a way that the visitors would also be able to find it interesting. This would make it much easier for you to get the content reused and therefore, you can create the newer content which you are posting on your website.

  1. Sticky posts:

If you’re having a piece of content which is performing exceedingly well, you can strictly it on your blog. Most of the visitors would not have a problem in skipping the sticky post if they have already read it. For the newer visitors, it would be able to create a good impression of your blog since the sticky post would be the best performing content. This would also increase the revenue on your blog since the sticky blogging post would also be converting it at a higher percentage. That is why it is always important for you to opt for the sticky post for the best performing content.

  1. Upgrading the content:

Instead of writing a completely new piece of content, you have to look at your past content and you have to find out if updating the content is possible. Many times, there are new developments in the niche in which you have the content as well as off-page SEO. This would ensure that it becomes much easier for you to upgrade the content and to ensure that it is as good as new. Also, most of the visitors would be able to get a detailed explanation of the topic since you would have already updated. This would make it much more interesting and resourceful for them.

So, whenever you’re trying to use the content efficiently, it is important to look into these 3 points and thereafter, you would be able to take a call.


Covering most topics technology related, with a focus on small business, startups, and entrepreneurs in particular. PurelyThemes started out as a WordPress theme development initiative, but has since been focusing on publishing quality content for the past few years.