A Simple On-Page Strategy to Rank Keywords

Along with time Google is getting mature and it is getting difficult to get higher positions in Google. Keyword Ranking in 2018 will be difficult if you do not apply the strategy correctly.

There are 2 types of strategies On-Page and Off-Page but in this article, I am going to explain you the On-Page strategy.

On-Page Strategy to Rank Keywords:

You must follow the following steps.

1. Keyword in Title Tag

It is recommended that you use your focus keyword in the beginning of your title and make your title look charming. So, people click on your link to read your article. Even if your article is of high quality but if you use boring title than very few people click on it.

As in the picture you can see that the title begins with the focus keyword, SEO Guide, So, you also must do the same while writing titles.

2. Keyword in the Description

Adding your keywords in the description is also very important. This is not a big ranking factor but still helps in understanding Google about the topic of your article. Do not use your keyword more than once both in Title and Description.

3. Keyword in the First Paragraph

Use your focus keyword at least one time in the first paragraph of your article. And if your first paragraph is too long then try to add your keyword in the first 100 words. This also helps in Google understanding properly on which topic your article is.

4. Keyword Density

As I have forced on keywords, so it does not mean that you fill up your article with keywords. Doing so result in the penalty. So, there is a specific keyword density that you should use. For each 100 words you can use your key phrase only 1 time.

Understand it like that, if your article length is 500 words than you are not allowed to use it more than 5 times. And try to add them naturally where they make sense.

5. Keyword in the Images

To make the articles look beautiful you must add media like images and videos. When you add images, there is an option of ALT section in them where you must add your focus keyword.

Wrapping it Up!

This is how the on-page strategy works but there is also an Off-Page strategy which helps more than 50% in ranking keywords. Along with on page you also have to learn off page strategy for good and quick results.

Semalt Shares The Secrets To Ranking High In Local Search Engines

If you are interested in ranking higher in search engines, it is important to understand how search engines operate. Their aim is to provide visitors with honest and relevant answers to the questions asked. When searchers throw queries to local search mix, search engines, such as Google requires knowing that local businesses are real. Spam sites are also attempting to rank high in every local search by providing fake information about their locations. So how can a local business prove its information?

Ross Barber, the leading expert of Semalt Digital Service, describes the methods that will help you to rank higher in local SEO.

Sign Up in “Google My Business”

To start with, sign up your business in “Google My Business”. It is completely free to sign up, and any local business should have this account. This is the initial step a company make to rank higher in SEO and local search engines. Most people look out for available local businesses from the Google. Any local business that already has an account with Google My Business has a perfect chance to rank above other organic search results. Visit the Google My Business and get started.

Learn Advantages of Your Competitors

Secondly, get inspired by local competition. Research on those businesses that rank above your company and learn how they have achieved their success. This is not a hard task. Also, analyze backlinks (websites from other domains that point to your site) as soon as they are another important ranking factor. It iis safe to assume that competitors have some valuable backlinks and SEO profiles. You can use Backlink tool to learn who is linking to your business competitors.

Connect with the Community

Thirdly, get tangled with the community. Interacting with members of society is not only necessary for brand exposure and increasing referrals by word of mouth, but also, it can help a business to rank higher both local and global search engines. Ways by which local business owners can get involved in community include donating money, organizing and sponsoring events. Consequently, the recipients of donations will mention your business on their social media profiles and web site. If they fail to do so, an entrepreneur can tag or link them when posting. The posts will be shared with those who were not involved, and search engines will establish a connection between your business and local community.

Use Local keywords

Target the local keywords. Use your state or city name for search engines to index the business correctly. This can be achieved by using Google’s Keyword Planner Tool that compiles a list of locally available keywords that prospective clients ask for in Google. Type every keyword on Google and assess the competition. For local SEO purposes, target these keywords in title tags, meta descriptions, body content, header tags, social media alt tags.

Finally, update the items of your online local presence. Adjust page settings for Yelp, Bing, Superpages, Yellow Pages, Google (Search, Google Maps) and Facebook. It is common for a company to change or add addresses, services, and telephone numbers. However, this is something that affects the local ranking of business if inconsistently listed on different sites. For instance, Semalt Analyzer tool is the one that can be used to check constancy of such information.