If you are interested in ranking higher in search engines, it is important to understand how search engines operate. Their aim is to provide visitors with honest and relevant answers to the questions asked. When searchers throw queries to local search mix, search engines, such as Google requires knowing that local businesses are real. Spam sites are also attempting to rank high in every local search by providing fake information about their locations. So how can a local business prove its information?
Ross Barber, the leading expert of Semalt Digital Service, describes the methods that will help you to rank higher in local SEO.
Sign Up in “Google My Business”
To start with, sign up your business in “Google My Business”. It is completely free to sign up, and any local business should have this account. This is the initial step a company make to rank higher in SEO and local search engines. Most people look out for available local businesses from the Google. Any local business that already has an account with Google My Business has a perfect chance to rank above other organic search results. Visit the Google My Business and get started.
Learn Advantages of Your Competitors
Secondly, get inspired by local competition. Research on those businesses that rank above your company and learn how they have achieved their success. This is not a hard task. Also, analyze backlinks (websites from other domains that point to your site) as soon as they are another important ranking factor. It iis safe to assume that competitors have some valuable backlinks and SEO profiles. You can use Backlink tool to learn who is linking to your business competitors.
Connect with the Community
Thirdly, get tangled with the community. Interacting with members of society is not only necessary for brand exposure and increasing referrals by word of mouth, but also, it can help a business to rank higher both local and global search engines. Ways by which local business owners can get involved in community include donating money, organizing and sponsoring events. Consequently, the recipients of donations will mention your business on their social media profiles and web site. If they fail to do so, an entrepreneur can tag or link them when posting. The posts will be shared with those who were not involved, and search engines will establish a connection between your business and local community.
Use Local keywords
Target the local keywords. Use your state or city name for search engines to index the business correctly. This can be achieved by using Google’s Keyword Planner Tool that compiles a list of locally available keywords that prospective clients ask for in Google. Type every keyword on Google and assess the competition. For local SEO purposes, target these keywords in title tags, meta descriptions, body content, header tags, social media alt tags.
Finally, update the items of your online local presence. Adjust page settings for Yelp, Bing, Superpages, Yellow Pages, Google (Search, Google Maps) and Facebook. It is common for a company to change or add addresses, services, and telephone numbers. However, this is something that affects the local ranking of business if inconsistently listed on different sites. For instance, Semalt Analyzer tool is the one that can be used to check constancy of such information.