One of the biggest challenges for entrepreneurs, especially those who own small to mid-sized businesses, is attracting the right target audience and growing the customer base.But here’s one fact which will change the way you look at your business: it’s easier and more cost-effective to get sales from repeat customers than draw new ones.

If you’ve got a good product or service, chances are your customers trust you and will keep coming back for more. They will be willing to pay for whatever else it is you’re offering. All you need to do is have them subscribe to your site.

Thanks to the incredible minds working at WordPress, there is a way to automate that: Woocommerce Subscriptions.

So what exactly is this?

It’s basically a plugin that lets merchants make a subscription plan for their current and potential customers. As stated earlier, customers who like a particular product will keep buying that – and whatever else is offered by a certain business. By allowing them to sign up to be a member, they won’t have to keep going to the ‘shop’ to buy. They will just get billed cyclically and then they will receive the product or service they need.

And what exactly do you get from this?

Recurring income is one of the best things which could ever happen to entrepreneurs. You’ve done so much work when you were starting your business and now, you’re just sitting back and continuously learning from that. Recurring income is something which you can count on while you’re gradually growing your customer base.

But why choose Woocommerce for this plug-in?

The best thing about this subscription plan is that you can track your progress. This means you’ll know the number of members you have, your customer’s’ billing schedule and your recurring income, just to name a few. Aside from regular notifications, the plug-in is so user-friendly that even non-computer experts can easily work on it.

It’s also remarkable to know that it was made with the not just with the convenience of the merchant in mind but also of that of the client’s.

Now, how do you get started with Woocommerce subscription plan?

Follow these easy steps:

  1.    Purchase the extension.
  2.    Download, install then activate the plug-in.
  3.    Set-up the product and/or service you want people to subscribe to.
  4.    Go live.
  5.    Customize this any way you want.
  6.    Continuously earn from residual revenue.

Keeping your business afloat is hard. There are so many factors which you need to take note of and take care of so that your product and/or service will get sold. With Woocommerce Subscriptions, you’ve got one of those factors dealt with. And that will definitely keep your business and your spirits up.


Covering most topics technology related, with a focus on small business, startups, and entrepreneurs in particular. PurelyThemes started out as a WordPress theme development initiative, but has since been focusing on publishing quality content for the past few years.