Most of us already know that content marketing is the way we do advertising now and in the future. Traditional marketing methods are starting to fade out as savvy businesses expand their marketing, and most importantly, content marketing budgets, investing in the digital and social media that has turned out to be a success over the past few years.

Can’t you handle this on your own?

Nowadays pretty much every SEO and marketing specialist says that quality content is a vital element of a successful marketing strategy. That’s great, and I know what some of you’re thinking – you are the swiss army knife of your company, and you can handle writing few blog posts each week, dozens of newsletters and the entire content of your website.

The realm of business is most likely your forte, but your skills may not be tailored to writing. Even if writing the necessary content comes naturally to you, you might not have the time to create the massive volume of informative and engaging material that you need for content marketing efforts. This is where getting someone else on board or outsourcing becomes your best choice.

Is outsourcing advantageous?

One advantage of hiring professional content writers as a solution for SEO is that the brief often writes itself. If you’ve come prepared, then the heavy lifting regarding keyword research is already done, and you know pretty much what to expect. For reputation management services, there are quite a few out there to choose from.

So where to hire content writers?

The endless universe of internet is full of talented writers who can prove themselves, and you can find them in well-known freelance sites, but before you do, there’s definitely a few important things to keep in mind.

You don’t have all the time in the world to search for content writers who are experts in your industry. You need a service to pick and filter content writers by their expertise and demographics. That’s where the freelance content marketplaces come in handy.

For instance, WritingWizards offers you a wide-scale of writers from various industries such as travel, law & legal, real estate, and many more. You can check out the profiles of expert content writers and see their reviews, portfolios, and descriptions.

Outsourcing the content needs of your business can feel like a huge step for your marketing strategy, but what you gain from hiring an expert writer while you’re focusing on the big picture is incalculable. You have the opportunity to cut marketing costs while increasing your engagement and ROI significantly, and for a business that’s trying to stand out from the crowd in a competitive market, outsourcing content from platforms like WritingWizards is the cost-effective way you need to boost your sales and grow your brand.


Covering most topics technology related, with a focus on small business, startups, and entrepreneurs in particular. PurelyThemes started out as a WordPress theme development initiative, but has since been focusing on publishing quality content for the past few years.