Google Adwords is a PPC advertising form which is one of the most widely used tools in online marketing, and for good reason. With PPC advertising you can, with relatively few funds, get great ROI on your marketing activities as you first pay for your marketing when a potential customer clicks on your ad.
So, for example, if you pay $0.50 USD per click, and a customer clicks on your ad and eventually buys an item worth USD $50, then the arithmetic is quite simple, in that you have a net profit of USD $49.5 – before the cost of your product and other expenses of course.
But it was that easy, everyone would be successful in advertising online. It usually takes many clicks in order to get just a single sale, so you might have to pay for 20 people clicking on your ad for 50 cents each, before one person will order a $50 product. That means the margins are where the money is made, and where you should focus on improving.
There are also many things that can be useful to know before you throw yourself over Google Adwords, but as always with areas where you have a limited expertise, you should always consider consulting professionals, as they can sometimes save you money on the mistakes you would otherwise make. There are many good companies offering PPC management for affordable rates, so check out a few different offers and see what they can do for your business.
Focus on high relevance FOR your visitors
One of the first thing you should get into the head when starting PPC advertising for your online store or other activity, is the fact that Google’s primary task is to provide relevant content to its users. This means that concepts like click-Through Rate (CTR) and Quality Score have an enormous impact on how effective your ad campaigns are.
So contrary to what many people think PPC is not just how much you’re willing to pay per click. Google is constantly developing new mechanics for its algorithms, which is working to provide relevant search results to users. For the same reason, it’s important that your ads also focus on relevance to users. So when you create your ads, you’ll need to take your users ‘ glasses on.
- What are they looking for when you are looking for the products you sell?
- What keywords will make sense to search for, if you were to find you and your services?
- What is important to your customers Their decision-making process?
Keywords for PPC advertising
With Google Adwords keyword Planner, you can quickly get an overview of keywords that are relevant to your business. Doing a keyword analysis is something that takes time and is extremely beneficial to your business. A keyword analysis is the foundation for a good PPC campaign and at Magentoxperten we are happy to help your company analyze which keywords you should focus on.
Once you’ve made a thorough review and made a list of the keywords you’d like to rank high on, you can start building your advertising campaigns on these. An important note in this connection is that you Adwords PPC Advertising has 3 options when it comes to specifying keywords and phrases one’s campaigns should be found on.
- Broad match
- Sentence match
- Exact match
It is recommended as far as possible to avoid the use of broad match, since you have very little control over how your PPC ads are displayed by searches, and you could end up paying a lot of money for people not interested in what you have to offer.
The use of broad match depends, of course, on which industry you operate in, for some a broad match can be absolutely correct. Therefore, as a starting point, we will encourage you to create all match types for each keyword in your ads. This allows you to quickly identify which match type is best for you and your business.
Hopefully we have shed some light on the world of pay per click advertising, and you should now be equipped to start you first campaign! Let us know in the comments if you have any questions.