Running a business today is not for the fainthearted. The contemporary business landscape in France calls for innovation and creativity in order to remain competitive. When competing on a globalized platform, you have to contend with increased competition,especially when doing business online.
However, this competitive internet marketplace also offers a silver lining for smaller businesses that now have a level playing ground with larger companies. Whatever your niche industry, you can harness the resources of an established marketing agency to beat the competition.
If you are struggling to make a mark in your online marketing campaigns, it is important to appreciate the place of search engine optimization (SEO) in the larger scheme of things. Building a business website should no longer be considered in isolation with marketing efforts. However good your website looks, you have to optimize it for search engines to rank highly on search engine result pages (SERPs) for a ranking keyword. This is the only way for your target customers to find you.
SEO plays an integral role in online marketing. A recent report shows that search still remains the #1 driver of traffic to content websites. But there is more; 93% of all internet experiences start with a search engine. This means your marketing efforts should be concentrated on getting noticed on search. If you are concentrating on getting your website visible on search, it is most likely your efforts are failing.
With this in mind, hiring an SEO agency is a no-brainer. While some aspects of SEO can be done in-house, an SEO expert brings onboard a fresh and objective perspective. More importantly, an SEO company boasts a wide range of skills including content management, social media marketing, keyword research and many others.
There are thousands of SEO agencies in Paris and finding the best can be a daunting affair. Many website owners have fallen for SEO scams which cost them dearly but luckily, you can avoid this pitfall by considering the following factors:
- Experience and Track Record
Always go for a company that has years of experience in the SEO industry. To do this, you have to ask hard questions during the interview sessions with the prospective SEO agency you want to hire. Ask for references to gauge the quality of services they offer. If possible, talk to the other website owners who have used their services and assess their satisfaction levels. A good SEO service should be ready to share a list of its past clients if they have nothing to fear.
- Mode of Operation
Before hiring an SEO company, confirm about the techniques they use.A reliable SEO service is always ready to share their methodology with the client. The reason you need to confirm about this is the fact that many services use black hat techniques which can lead to penalties.
By getting an outline of the techniques to be used in the project, you are assured all are ethical and there will be no danger of costly penalties or loss of reputation. If an SEO partner is not ready to reveal the techniques they are using, it is highly likely that you are about to sign up with a scam service.
- Confirm about Their Dedication to Your Account
When comparing different SEO services, ask about the time your website will get throughout the SEO project. A good company will have a dedicated team for your account to guaranteeeverything works seamlessly. AlaQueue offers a unique way of serving clients by opening new communication channels which a client can use to find out everything about the project. By having a dedicated project team working for you, the outcomes are more positive and you will not experience downtime or any other technical glitches.
- Custom SEO
There is no one-size-fits-all solution in SEO and for this reason, a reliable service should be ready to offer custom solutions that perfectly suit your needs. When looking for an SEO service to work with, check whether they are taking time to understand your business goals and objectives. This is the only way an SEO service can provide tailored SEO solutions to suit your unique needs.
For instance, Instagram marketing might be very popular today but it might not be suitable for your type of business. If an SEO company keeps on insisting that you need this service and you feel it is not the best for you, keep looking.
- Wide Range of Solutions
During initial consultations, ask about the type of SEO techniques the company will offer. If they keep harping about link building alone, it is obvious they are not uptodate with the trends in the industry. A reliable SEO company should be up to speed with the latest SEO trends including voice search, AMP, and social media marketing among others.
It is also good to compare prices but don’t allow low pricing to be the only consideration lest you fall for a scam.
Barrack Diego is an SEO expert working with AlaQueue. He boasts experience in the internet industry and shares his experience through writing in his blog. Barrack lives with his family in Paris.