Digital marketing is a powerful marketing technique. There’s always something new about it. It’s modern and it continues to grow. It helps both small and giant-sized businesses skyrocket their revenue, which is what any marketer would want to achieve. However, a lot of people are still scared of digital marketing. And if you’re one of them, well you shouldn’t! Because you could be missing out one of the most effective ways to grow your business at warp speed.
Digital Marketing is SCARY?!
Digital marketing can be overwhelming and intimidating. Yes, especially if it’s your first time. But, it’s not enough reason to stop learning and holding back from your own corporate dreams. What you simply need is to fully understand the risks and complex challenges. Fortunately, we are here to help. FYI, we are not giving you super simple definitions here. But rest assured, after reading this article, you will be able to understand what digital marketing is and why it is not as difficult as you think.
‘You’re already a part of it. So it’s surely going to be easy.’
Did you just checked your Facebook or read a tweet from your favorite celebrity? Or did you Googled something today? Do you often watch videos on the internet and share them online? If you do, then you’re a part of the digital world along with 3 billion other people which are nearly 40% of the world’s total population. Wow! That’s indeed a large number! Which means, there’s also a huge marketing opportunity that awaits.
Today, when it comes to business we are in a competitive era. That’s why it is no longer a question if companies should execute digital marketing in their core marketing strategy. Because digital marketing has countless of proven winning strategies and tactics that can lead to exponential business growth. Unarguably, it is the latest trend in business. Good news, it is not going anywhere! It is here to stay!
Definition, Types, and Benefits
What is Digital Marketing?
Digital marketing is marketing electronically. It’s basically a set of actions that help achieve your corporate vision via digital means. It is any form of promoting and selling products or services using digital technologies, primarily the internet. Electronic devices like mobile phones, laptops, tablets and other digital mediums are involved.
Since most people nowadays are constantly using these gadgets to facilitate their everyday life, it’s easy to incorporate digital marketing into your business. This amazing strategy begins with customers. You have to know who they are, where they are, and how to reach them. It’s the only way to retain your spot online.
Types of Digital Marketing
1. SEM (Search Engine Marketing)
This is the process of gaining website traffic by purchasing ads on search engines. Consequently, it is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages. It is done primarily through paid advertising.
The three most common processes under this category are; SEO (Search Optimization Engine), PPC Ads (Pay Per Click Ads), PPC Tool (Google Adwords).
2. SMM (Social Media Marketing)
When promoting a product or service, SMM uses social media platforms and websites. Moreover, it is a way of gaining traffic or attention through social media sites. Everyone and everything is on social media. That’s undeniable.
Therefore, in this mass medium where people are allowed to publicly share their thoughts, feelings, and lives with others, sharing your business story is a fantastic idea. SMM is proven to increase a brand’s authority. It also helps create the necessary SEO signals to improve your site’s natural search performance.
3. Video Marketing
We all agree that video is the king when it comes to digital marketing. People watch, shares and comments videos because they’re most of the time, motivating and compelling advertising tools. That’s why every brand needs a video strategy. Although this is not a new idea, it is growing and it is developing. Therefore, knowing what’s new and what’s hot is crucial. Videos are very effective when it comes to telling business and brand stories.
A good example is a Kickstarter video production. It is a type of explainer video because it is concise but precise. It perfectly matches the present attitude of the modern consumers who have low viewing retention. Videos through the different video hosting platforms can easily reach a wider and broader range of your target audience.
4. Content Marketing
This process is never an old school. People search for contents when they seek news and information. So if you think that this method is ineffective these days, you are wrong. Content marketing is another strategic digital marketing approach. It mainly focuses on creating and distributing valuable, relevant, and consistent contents to attract and retain a clearly defined audience.
This is easy to update and revise which makes it more popular among many internet marketers. Content marketing is easy for beginners. So it’s not an issue if you’re not a marketing expert. This is easy to learn and practice. A press release is one very good example.
5. Email Marketing
This is the process of sending commercial messages to a group of people or companies using an email. Every email sent to a potential or current customer is already a chance of gathering a lead that could eventually convert. Email marketing is probably the easiest type of digital marketing.
However, to make your every email successful in closing sales deal, you have to know the biggest mistakes companies make when it comes to managing and executing their email marketing campaigns and AVOID them. You can have literally hundreds of failed email efforts if you don’t follow.
Digital Marketing Benefits
- Lower cost.
- Global reach.
- Easy performance and result tracking.
- Get real-time results.
- Highest ROI
‘There’s no shortcut in Digital Marketing Success, but, it can be a Jackpot…’
There’s no ‘get rich quick’ scheme when it comes to digital marketing. Like any form of marketing, this marketing strategy may take time to cut through with your potential customers or clients. However, as we are heading forward, make use of technology.
The Internet has totally transformed the way people buy products and companies sell their products. And that’s what you have to learn to maximize. Leverage each and every single digital marketing strategy available. Success is on its way.