In the online world, many people had made false claims that SEO is going to die very soon. Well, there is no doubt that SEO is going to stay here, for long. However, the shortcuts and quick fixes related to SEO strategies are dead for sure. You cannot expect the same old strategies to work anymore. So, let us provide you some idea on the latest SEO strategies that are going to deliver results. The SEO basics mentioned in the list below will help your website achieve better position in the SERPs (search engine result pages).
- Be Compassionate
There is no doubt that UX or User Experience is the prime core of SEO. Like we know, it is the onus of the search engine to provide the best possible answer to the query searched by a user. Hence, when the search engine crawls through thousands of websites, it picks only those websites which have paid importance to the aspect of user experience. In fact, each and every SEO strategy is somehow related to user experience.
There are many things that matter in determining user experience; such as- irrelevant or lack of informative content, slow loading time, unresponsive customer support, etc. So, you need to focus on such factors. You must make sure your website loads quickly; you answer to the questions asked by the users as soon as possible; provide highly informative content, and many more.
- Build relationships
If you want to get links for your website, you need to develop relationships. Nowadays, it is not possible to fool the search engines by making use of spammy links. Google gives a lot of importance to links because they are one of the most effective methods for measuring the relevancy of your website. So, you must start building relationships with the reputed online organizations; once you become a member, it will be easier for you to get links.
- Words hold tremendous importance
When it comes to determining user experience, the kind of language you use in your website matters a lot. It is not just about the proper selection of keyword, but much more than that. If you use the right language and get it organized properly, you will see massive improvement in the CTR (click through rate) of your website. It can be between 10 and 60 percent.
So, if you want to convert more and more number of audiences then you should pick your words carefully. Apart from the use of technical knowledge, your writers need to bring in some amount of creativity too. In this regard, you should try to make the headlines sound as attractive as possible. In addition, your call to action content should look more convincing and persuasive. In this way, your website will gain an edge in the SERPs.
- Always create a checklist
Yes, it is very important to create a checklist while carrying out a thorough technical audit of your website. Once you have created content for your website (such as a landing page or a quick blog) then you must pay attention to the details. In this regard, it is better to have a checklist of important technical aspects that you content must incorporate. For example, some professionals forget to include an H1 to the newly designed content. Likewise, there are few more things that should be kept in mind, such as:
- Use keywords in the content’s URL, title, introduction, as well as in its conclusion.
- Avoid overstuffing of keyword (keep it below 5).
- Make sure the title is no more than 65 characters.
- Incorporate a blend of internal as well as external links.
- Incorporate the keyword in the Meta description, as it will enhance CTR.
- Follow the right format for your blog.
A lot of times it may happen that beginning with the checklist can prove to be painful for you. It usually happens when you start focusing too much on the technical needs, and in such situations, the content look more like keyword-packed. Overall, you should make sure the content will be valuable to the users. Once you are sure about it, you can get back to the fundamentals.
- Set up a pillar strategy for keyword
Rather than juggling with a number of little things, you should focus on one good thing. In the context of keyword strategy, this approach can definitely prove to be quite effective. In this context, rather than targeting almost every keyword related to your business niche, you should try to make your keyword strategy more unique for making use of the long-tail keywords.
If you try to rank for each and every keyword that is being searched in the online world, you will end up landing nowhere. So, begin with a niche that makes your website sound special. The keyword strategy you need to follow should be more focused on providing your customers more benefits, by helping them get better result from your tool. When your potential customers browse through the posts and stumble upon the one provided by you, they should feel more successful at the end.
Instead of spending a lot of time on creating a perfectly-optimized website page, you should focus more on a strategy that can help you reach more number of audiences. Try to come up with more number of contents that smartly address every possible question related to your niche. This is what we call the pillar content strategy.
Always pay attention to the end user
So, those were some of the important SEO strategies you must follow in today’s times. In your SEO strategy, you have to cultivate the habit of understanding what is more useful for the users. Relying on the short-cut methods might get you good results; but they won’t last long enough. For long-term success, you have to focus on the above mentioned aspects. This is the reason why names like Murrita SEO are so reliable these days. So, keep them in your mind and start working in the right direction.