The internet has changed the way consumers shop in every industry, this includes the florist industry. More and more consumers are looking towards online flower retailers to purchase their fresh flowers.

Consumers can now clearly see the benefits that purchasing fresh flowers online can provide. Have a read below at the top 5 benefits to consumers when purchasing fresh flowers online:

1. Greater Selection

When operating in an online arena the business is not constricted by limited space in a physical shop. This means that there is no limit on the range of products the business can provide. When you shop online you are almost certain to see a wider range.

Not only this, but it is much easier to browse through an online florists entire selection. Usually, online florists will include different categories. This means if you are looking for birthday flowers, or specifically roses, you will be able to view that section more easily.

2. Order at Anytime

You can virtually order at any time. Online florists have ensured this change. If you have forgotten an important birthday or anniversary until the last minute, an online florist will have you covered. You don’t have to spend the extra time dealing with traffic to get to a florist. All you have to do is go online and choose your fresh flowers.

Some online florists will also be operating 24 hours for days where getting flowers is a must, i.e. Valentine’s Day and Mother’s Day. This means that no matter how late you remember to order flowers, they should still arrive in time.

3. Price

Online florists can get fairly competitive; this means that they will be offering their best prices. As well as this, for an online florist, they have considerably lower expenses then normal retailers. This means that they can pass those savings onto you.

4. Convenience

It is so convenient to shop for your fresh flowers online! All you have to do is fire up your computer or phone and search for a florist. All the information you could possibly need about flowers you are considering purchasing is so easy for you to find.

You don’t have to brave the weather and traffic to purchase some flowers. You get to make your selection from the comfort of your own home.

5. More Information

By shopping online you will probably get more information about each different flower. Online shopping also means you get to do more window shopping. This makes it easier to shop around for the best price. So instead of driving from florist to florist, it is just a couple of clicks away.

You will also get more information about the florist in general and the type of delivery etc. they provide. Again, you can compare this with other online florists to ensure you choose a business that is right for you.

XOXO Roses is an online florist that provides all these benefits and more! Make sure you have a look at our selection of fresh flowers today.


Covering most topics technology related, with a focus on small business, startups, and entrepreneurs in particular. PurelyThemes started out as a WordPress theme development initiative, but has since been focusing on publishing quality content for the past few years.