These days consumers like quick, entertaining and personal interaction with the brands they love and that’s exactly what Snapchat marketing offers, a platform for companies to engage consumers as often as they wish and reach them wherever they may be with the convenience of phone technology today.
If users of Snapchat are in the same demographic as your target audience (age 18-34 and knowledgeable on current technology), this expense-free guerrilla marketing tool can score you new customers and deepen your engagement with an already established audience. A lot of the same types of posts can be applied to Snapchat that you are used to making on Facebook, Instagram and Twitter except Snapchat is more everything: more fun, more current, more often.
Getting started with Snapchat marketing is as easy as downloading the app on your android or apple mobile phone. The app will give you a tour to show you where you can find the basic functions. Swipe right and left to view your in-box and things users are posting as an update, what Snapchat calls a “story” and up/down to find your app’s main menu. Here are 5 interesting types of engaging posts that can enhance your relationship to your customers and broaden your social media presence.
Exclusive Announcements on Snapchat
Allow your followers/friends to know of your product knowledge and events first on Snapchat before any other platform. This makes your audience feel special and in-the-know, increasing engagement with you over Snapchat and at your main business/client contact place.
A Backstage Pass on Snapchat
Another way to make your customers feel special is to allow them to see what goes on behind the scenes of your polished brand. A look inside the life of a sales representative, how the products are produced or candid interviews about your product with people on the street are all entertaining ways to up your following.
Give-aways on Snapchat
Nothing circulates faster than a giveaway. Make it a customer appreciation event or a weekly drawing to expand the hype and make your marketing go further.
Contests on Snapchat
Contests just like give-aways attract a greater following. Contests require a little more action on the customer’s part, which they appreciate because many feel they have a better chance of winning free product or acknowledgment than with a give-away.
Ask Questions on Snapchat
Asking questions engages the customer and furthers your market research effort by gaining feedback. Snapchat accounts often create stories with slides that act as optional answers to a posted question. Users can screenshot their answers and your account will notify you which has the most response.
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