A Guide to Demystify Pay-Per-Performance SEO for your WP Site

Are you struggling to break through to your target market with your WordPress website? You are not alone; Google says that millions of websites are indexed daily but only a few reach their revenue targets.

The internet environment keeps changing and businesses which are slow to adapt find it harder to meet their targets. Search engine optimization (SEO) has now become an integral part of online business marketing.

In fact, SEO has now emerged as an industry on its own powered by more structured guidelines for Google and other search engines. As the SEO industry becomes more streamlined, the demand for SEO services has gone up tremendously.

Every business is now scrambling for a piece of the customer-rich internet marketplace. In traditional SEO, anything goes as long as a business gets that high ranking on search engine results pages (SERPs).However, pay-per-performance, also called performance-based SEO, has emerged as the better alternative with clients finding this model more reliable.

Leveraging the Power of SEO

Of course your WordPress business website on its own is a powerful tool in the online marketplace. This is one reason why 60% of all websites using a CMS go for WordPress. However, you have to appreciate that stiff competition calls for more innovative thinking and this is where SEO comes in.

A recent survey shows that 75% of internet users don’t scroll beyond the first page of search engine result pages (SEO). This means your marketing efforts must also focus on positioning your website among the top ranking on SERPs for ranking keywords. There’s no gainsaying the place of SEO at the core of your online marketing campaigns.

Pay-Per-Performance SEO in Detail

If you have been finding it hard to reach your business target despite investing in WordPress SEO services, it is time you looked at what performance-based SEO has to offer. The volatility of the internet marketplace means you should always be on the lookout for the trending techniques.

With the popularity of pay-per-performance search engine optimization on the rise, it is only logical to get more insight on what it entails. This is the only way to stay ahead of the pack in your niche as an early adopter.

Pay-per-performance SEO is a new approach to search engine optimization where a client pays only if the results promised are achieved. You only pay for results and this is the biggest win for any website owner. In traditional SEO, you are forced to pay for a package which might include services you don’t even need. There are also no clear-cut agreements on how to measure results in the old fashioned SEO.

In this working arrangement, you have an agreement on the results and the time limit within which you expect such results. Many SEO providers are now shifting from traditional practices to pay-per-performance basis.

If you are wondering whether pay-per-performance is the best for your WordPress website, consider the following benefits:

  1. No-risk SEO Services

One of the major complaints you will find on consumer reports regarding SEO companies is the fact that they never deliver fully on what they are supposed to do. The SEO industry is still in its nascent stages and there are no standard regulations yet. As such, you should always be wary when paying your money in advance. This is where this performance-based SEO model comes in because you will have a contract based on actual work done. If there are no results, you don’t have to worry about payments; in essence, you have a zero-risk situation which is perfect for onlineservices.

  1. Higher ROI

In traditional SEO, you are supposed to pay for a package that might not even be suitable for you. This means irrespective of the results, you will have paid some money with no guarantee of returns. However, performance-based SEO changes all this by making it possible to only invest in services that you think are necessary for your SEO campaign. The SEO provider knows they only get paid after results are achieved and hence, they hire the best team and use only highly effective SEO strategies to meet the terms of the agreement.

  1. Better Working Relationships

Many website owners complain about poor working relationships with their SEOs and this is understandable. Most traditional SEO companies are not forthright about their operations and this is despite getting paid in advance.

When clients followup on results, what follows is a lot of tension and eventual breakdown in the relationship. With performance-based SEO, you have an agreement and this means the working arrangement is more solid. You will find it easier to use the SEO service over and over again.

While performance-based SEO offers many advantages, you should be wary of scams where you get lofty promises only for your WP website to get hit with a penalty. Make sure you agree on white hat SEO only and avoid shortcuts including keyword stuffing, article spinning, spammy links, comment spamming, cloaking, fake social signals and low-quality backlinks. When you find a reliable performance-based SEO service, you will be on your way to achieving your SEO objectives.

Tim Hollande is a performance SEO expert based in New York. He has over 19 years’ experience in the industry. Tim also comments on industry issues through his blog. Visit his blog here for more information

Looking for a Reliable SEO Agency? Here Are Some Things to Consider

Running a business today is not for the fainthearted. The contemporary business landscape in France calls for innovation and creativity in order to remain competitive. When competing on a globalized platform, you have to contend with increased competition,especially when doing business online.

However, this competitive internet marketplace also offers a silver lining for smaller businesses that now have a level playing ground with larger companies. Whatever your niche industry, you can harness the resources of an established marketing agency to beat the competition.

If you are struggling to make a mark in your online marketing campaigns, it is important to appreciate the place of search engine optimization (SEO) in the larger scheme of things. Building a business website should no longer be considered in isolation with marketing efforts. However good your website looks, you have to optimize it for search engines to rank highly on search engine result pages (SERPs) for a ranking keyword. This is the only way for your target customers to find you.

SEO plays an integral role in online marketing. A recent report shows that search still remains the #1 driver of traffic to content websites. But there is more; 93% of all internet experiences start with a search engine. This means your marketing efforts should be concentrated on getting noticed on search. If you are concentrating on getting your website visible on search, it is most likely your efforts are failing.

With this in mind, hiring an SEO agency is a no-brainer. While some aspects of SEO can be done in-house, an SEO expert brings onboard a fresh and objective perspective. More importantly, an SEO company boasts a wide range of skills including content management, social media marketing, keyword research and many others.

There are thousands of SEO agencies in Paris and finding the best can be a daunting affair. Many website owners have fallen for SEO scams which cost them dearly but luckily, you can avoid this pitfall by considering the following factors:

  1. Experience and Track Record

Always go for a company that has years of experience in the SEO industry. To do this, you have to ask hard questions during the interview sessions with the prospective SEO agency you want to hire. Ask for references to gauge the quality of services they offer. If possible, talk to the other website owners who have used their services and assess their satisfaction levels. A good SEO service should be ready to share a list of its past clients if they have nothing to fear.

  1. Mode of Operation

Before hiring an SEO company, confirm about the techniques they use.A reliable SEO service is always ready to share their methodology with the client. The reason you need to confirm about this is the fact that many services use black hat techniques which can lead to penalties.

By getting an outline of the techniques to be used in the project, you are assured all are ethical and there will be no danger of costly penalties or loss of reputation. If an SEO partner is not ready to reveal the techniques they are using, it is highly likely that you are about to sign up with a scam service.

  1. Confirm about Their Dedication to Your Account

When comparing different SEO services, ask about the time your website will get throughout the SEO project. A good company will have a dedicated team for your account to guaranteeeverything works seamlessly. AlaQueue offers a unique way of serving clients by opening new communication channels which a client can use to find out everything about the project. By having a dedicated project team working for you, the outcomes are more positive and you will not experience downtime or any other technical glitches.

  1. Custom SEO

There is no one-size-fits-all solution in SEO and for this reason, a reliable service should be ready to offer custom solutions that perfectly suit your needs. When looking for an SEO service to work with, check whether they are taking time to understand your business goals and objectives. This is the only way an SEO service can provide tailored SEO solutions to suit your unique needs.

For instance, Instagram marketing might be very popular today but it might not be suitable for your type of business. If an SEO company keeps on insisting that you need this service and you feel it is not the best for you, keep looking.

  1. Wide Range of Solutions

During initial consultations, ask about the type of SEO techniques the company will offer. If they keep harping about link building alone, it is obvious they are not uptodate with the trends in the industry. A reliable SEO company should be up to speed with the latest SEO trends including voice search, AMP, and social media marketing among others.

It is also good to compare prices but don’t allow low pricing to be the only consideration lest you fall for a scam.

 

Author Bio:-

Barrack Diego is an SEO expert working with AlaQueue. He boasts experience in the internet industry and shares his experience through writing in his blog. Barrack lives with his family in Paris.

 

10 Great Tips To Earn More In The Digital Marketing Industry

As an expert in digital marketing you have read hundreds of thousands of tips on digital marketing. You even learnt many different things that become obsolete and not longer working, and some are working efficiently.

When you apply some of your previously learnt tips, sometimes you know they will work and sometimes you do not know whether they will work or not.

In spite of it all, you apply those techniques to help your clients’ websites getting rank in search engines. Here, in this blog we are about to discuss ten great tips that help you earn more in this digital marketing industry.

Why Earn More in Digital Marketing

Let us discuss something important about digital marketing. As we see, digital marketing is booming. It is a great career for students, fresher as well as experienced individuals. Sometimes industry people also learn the fundamental of digital marketing to accelerate and polish their digital marketing skills. Though, whatsoever the reason of learning digital marketing the implantation tips of digital marketing and to earn more in the digital marketing industry is growing day by day. Many people are concerned about it.

How to Earn Through Digital Marketing

Wey have all come to know the statistics as well as reports on how SEO is one of the most critical focus points for the purpose of business on Internet. Therefore, setting up a perfect stage for customers to come in as well as patronize your business with great web design.

Though, it is not just one or enough thing that helps you earn more in the industry. At the same time, your search engine optimization and social media optimization including marketing will play a great role for sure. To do this efficiently, you do not need to cater the business in such a way that you need to hire a team, but to make it successful you need to be updated all the time.

  1. Grow Your Audience – Grow your audience as much as possible with the help of search engine and social media optimization. You can grow your audience through paid advertising as well.
  2. Boost Your Search Rank – Boost your search rank with organic search engine optimization. Organic search is related to organic search engine optimization which is one of the most influential ways to understand the digital domain.
  3. Social media Marketing – Social media marketing is a channel like Facebook, Twitter etc. help you manage your marketing campaign. Social media generally helps your marketing effort easy and quick, sometimes through paid and often through organic ways.
  4. Social media optimization – Social media optimization also helps the channel like Facebook, Twitter etc. not only help you handle your entire marketing effort but also help your marketing effort easy to manage and quick to solve often through paid and sometimes or organic ways.
  5. Paid Marketing – Paid marketing are not many, one of the most popular is PPC that is Pay Per Click which is a marketing service given by Google. Bing and Yahoo also provide this type of marketing.
  6. Content Marketing – Content writing and marketing is not same thing, but writing the content that boost one’s marketing effort easily.
  7. Content Optimization – Optimizing content is important, which helps content marketing easy and manageable.
  8. Facebook Marketing – Marketing through facebook is a common thing and that could be in two ways, one is free and one is paid marketing.
  9. Twitter Marketing – Twitter marketing by way of Twitter is also a common way but that could be possible free and paid marketing.
  10. Sharing Website’s new updates – It is important to sharing new content or updated information to the visitors, which will help earn more in the digital marketing.

To earn more in digital marketing either you need to learn the tips and tricks of digital marketing or hire a team of experts it is up to you. If you heard a statistics as well as reports on how search engine works but the thing is you need many customers to point your products or services out that can provide them great user experience.

Though, social media can take a leading role in website visitor referral for the purpose of business online, but what is unforgettable as well as undeniable is that search is still one of the most trusted sources of the targeted customers online.

Author Bio:Sunny Chawla is a Marketing Manager at Alliance International IT – a Web design and Development Company. Helping global businesses with unique and engaging tools for their business. He would love to share thoughts on Digital Marketing Services, Web Designing and mobile app development.

SEO in Google

A beautiful marriage, a match made in heaven.

No exaggeration, because one cannot work without the other. Firstly, for those that do not know SEO stands for Search Engine Optimisation sounds technical and fancy and not only is it those two things but it is also highly effective.

In this article, I will cover the building blocks you need to know and need to have to make your website rank in Google.

  • The basics of SEO
  • Keywords
  • Websites content
  • The hidden stuff (Meta Data, Image File Names)
  • Tracking the results of your website (effectiveness, traffic and ranking statistics)

Sounds hard and complicated, but if you break up the components of SEO and how it works with Google, you will understand why SEO in Google is important and oh so very useful.

The Basics of SEO

SEO or Search Engine Optimisation is all about ranking. Everyone wants to have their website at the top of page one of Google. This is the aim. It is human nature to start at the top and read downwards as you were taught as a child to read a book or read anything for that matter. It is automatic. Now how to get to number one, I have listed some basic yet crucial steps below.

Keywords

Google is kind enough to have established a tool called “keyword planner” here you can find not only how much each keyword costs if you choose to use it to pick up a particular phrase or word on your website.

Keywords will usually be your industry, service, product, and area mixed with words like best, cheapest, top, etc. Think of phrases that customers, clients and yourself use when conducting a simple Google search and what would appeal to you no matter which industry, product or service you are looking for.

Same goes for your business. You want to match up keywords to a Google search that is related to your company’s products and services. Sounds simple? There are a few more hoops to jump through first.

Your website Content

You have the keywords that are most popular (most viewed) in your industry to target your audience highlighting your services and usually area. Now, where do you use them? The first place you should begin is in your website content. Seems straight forward, include your keywords when you are describing your services, products, and information about your company right? However, there is a catch.

There is an unknown limit on how many times you use your keywords, because if you do use them excessively Google may class your website as “spammy” meaning it is not a trusted and real website and your website won’t be listed on any page at all. For the safety of consumers, Google automatically identifies and classifies spammy websites. So, your website content needs to include keywords, but also your site’s content has to be easy to read and informative.

Because once you have attracted potential clients and consumers to your website you also want them to go through and purchase your product and services, and you want them to come back, right?

The Hidden Stuff

Here we get a little more technical. The hidden stuff is small but not insignificant in any way shape or form. It is not to say that without the following your website will not rank. However, with Meta Data, Image file names and Anchor texts (I will explain briefly don’t worry!) your website will have a better chance of ranking.

  • Meta Data: When you type in a search into Google, and you see the site title or phrase which will be a Bold blue link (this is the Meta Title) and the sentence or sentences below it (Meta Description). This is the meta data, and I don’t know about you but the more relevant, simple and informative the title and description the more likely I would click on that search result. Hence why it is important for your website to be successful.
  • Image File Names: Every website should have pictures, not only are they eye catching but as the saying goes “a picture can say a thousand words.” So not only is it important to have pictures for aesthetics but it is also important what you name each picture. Believe it or not, how you name your picture, should also include keywords which will help it rank when you enter the picture name into the website which Google uses to pick up as It cannot recognise the picture itself.
  • Anchor Text: This refers to having links from one page to another, connecting a product, for example, a “Conditioner product” should have a link back to the main “Hair Products Page” or “Commercial Plumbing” should link back to the primary “Plumbing Services” page. This makes it easy not only for potential clients and the internet users to navigate through your website but also for Google to rank your page.

Tracking your Results

There are many ways to do this, and unless you are a digital marketing expert I would leave it at that, leave it to the professionals. If you aren’t using a digital marketing company the only way you may be able to tell is perhaps if you have an inquiry form that includes “how did you hear about us,” searching for your website on google to see where it ranks when you type in specific keywords.

All of these are fine, but there are much more ways that can assess how many people visit your site, how long they spend on each page, which website they were referred from if your website is listed on a directory or was navigated from social media, etc. Beneficial and specific tools that the average Joe or Jane will not be able to calculate without an expert.

Summary

Here are the steps very briefly of how you can help your website rank in Google. And the steps any good Digital Marketing Company will use plus more to help your site not only rank but be effective in increasing internet traffic, exposure to products and services and hopefully increase the sale or purchase of your company’s products and or services.

  1. Research Keywords which relate to your industry, products, etc.
  2. Include Keywords into your title, body of text and subheads (just not too much!)
  3. Use the hidden tools (Meta Data, Image tags, etc.)
  4. Ensure you or your marketing company you have employed uses Google or other methods to track the effectiveness of your campaign, and if it is not as effective as it should be it should be revised and altered.

Good luck and happy ranking!

5 Things an SEO Agency Actually Does

SEO is a well-established industry that continues to grow, one that is seen by most as a necessity in the digital marketing field. SEO stands for ‘search engine optimisation’, which looks at strategies to help increase your search engine ranking.

In essence, they make your website come up on the front page (or close to it) of Google. You may be interested in hiring an SEO agency or maybe you already have, so it’s important to know what they do exactly.

Here are five functions that SEO companies actually perform:

1. Social Media Management

This is certainly not required, but as social media proliferates, so does the necessity to utilise and operate accounts on the various platforms. It is unlikely that you are interested or knowledgeable in social media management and ergo, SEOs are great for provided such services. The best search engine optimisation businesses will provide:

  • Accounts on multiple websites, not just one
  • The ability for daily posts
  • Reports and analysis of the social media
  • Content on your social media that is actually relevant to your company
  1. Progress Reports

It is vital for you to understand how their work is progressing and how your business’s SEO is being developed. Weekly or monthly reports are sent that detail many things, such as:

  • What keywords are best for your business
  • The rate of keyword usage
  • How many people visit your website from backlinks
  • How often people visit your website
  • How many sales you receive from backlinks

Some companies will also provide you with access to software that lets you monitor the progress and statistical intricacies of the SEO practices

3. Website Optimisation

While some SEO will redesign your website, web optimisation is not web design. Rather it is the editing of your website to make sure that you are properly maximising your SEO potential, specifically through the utilisation of keywords. For the best optimisation you would expect to have relevant and useful keywords in your meta-tags, H1s, image tags and a few other specific areas. It may be the case that you have incidentally done this to a certain degree, but web optimisation will make sure your website appears in Google’s search algorithms.

4. Link Building

Link building is the creation of content on third party websites, then placing a backlink (a link to another website) over a keyword, so that your website has greater association with the relevant keyword. Firstly this attracts people to your website when reading articles related to your company, as well as, for example, creating a greater connotation between ‘flower delivery’ and your business, ‘Blue Bouquets’. Link building is a key component of SEO, but you don’t want a company that focuses too heavily on it, as after recent Google updates, this has lost a lot of power.

  1. Content Management

Much like with social media, a healthy presence on your website, with consistent content from your blog is very important to demonstrating activity to your customers. Furthermore the more content you produce allows for a greater presence of other key SEO practices and allows the pre-existing techniques to be more efficient. As part of content management, many SEO businesses will provide you with unique and well-written weekly blogs personalised to your websites content.

Every SEO agency varies in the specifics of what they do, many of which specialise in certain areas of the field. Either way, these are 5 things you’d expect an SEO company to do.

Digital vs. Traditional Marketing: Which is the Best Way to Market Your Business?

Becoming a business owner in 2017 can be an extremely difficult feat, as the economy has begun to stabilise and the market is becoming much more saturated with business. It’s been revealed that only 20% of entrepreneurs are victorious in their business ventures after those initial two years.

One of the most difficult things to consider when starting a business is how you are going to build your brand and how you are going to market your services. The majority of modern marketing tools fall into two categories, which are “traditional” and “digital” marketing, the question is, which one is best for your business?

Traditional Marketing:

Traditional marketing is a craft that has been perfected over the span of centuries. Every advertisement you ever see, hear, or pass by are the result of carefully calculated and thought out by a marketing team. Traditional marketing has the power to stay with somebody long after they have come into contact with the advertisement or strategy.

Think about this, have you ever walked through a busy high-street and been handed a bottle of your favourite drink, or given a sample of food in a supermarket. All of these clever little ways to get you thinking and talking about a product or brand, fall under the umbrella of traditional marketing.

One of the best things about a traditional marketing campaign, is that you are most likely going to reach a lot of people over a short period of time, for example if you have a television advert set to air over the course of a day, then people are bound to see it. On the other hand, although you will be reaching a large audience, or putting your product in front of a lot of people, there is no guarantee that any of these people will want to buy your product or service, or even take notice of the advertisement.

There is a common saying in the marketing industry, called “throwing mud at the wall”, unless carefully catered to a specific/ niche television channel, or centred around the demographics and psychographics of your target audience, then you are essentially throwing mud at the wall and hoping that it sticks.

In other words, traditional marketing is all about thinking outside of the box and about timing. If you consider the people you are trying to sell to, where they will be, what they watch, what they listen to, and what they respond to, and then target your campaign to fit this, then you can have a really successful outcome. Some of the most simple yet effective ways to deliver brand marketing is to also hand out promotional items, such as wristbands, t-shirts and mugs.

Digital Marketing:

Digital marketing allows you to be more specific and precise with your targeting. Rather than using the “throwing mud at a wall” approach, you instead have the option of practices such as Search Engine Optimization, and Pay Per Click, which will put your company’s website in front of people who are seeking your service. This is great news for you, as it means that you are guaranteed to reach your target audience – this isn’t always a possibility with TV adverts.

As well as using SEO and PPC, many companies also choose to take advantage of social media as a key aspect of their digital marketing strategy. The reason that this strategy is becoming increasingly more popular is because it is a cheap and easy to use platform, and has also been proven to bring in one of the most successful ROI of all the marketing tools. Similar to traditional marketing techniques, digital marketing techniques and strategies are most successful when they are used together. For example, social media campaigns are useful when they are combined with SEO campaigns or PPC campaigns. All are effective on their own, but all are more successful when combined together.

Is Either one Better?

As with anything, these traditional and digital strategies are not without fault of their own. Following on from the “throwing mud at the wall” idea for traditional marketing, there is also no real way of tracking how effective your campaigns have been. For example, if a chocolate manufacturer decides to hand out free samples of their product, and also to produce a television advert, there is no real way of knowing how many direct sales have come from this.

Although you can take into consideration the rise/ drop in sales of a product, or a rise/ drop in enquiries based around the time or location, you can never be sure. As for digital marketing strategies and the use of social media platforms, there is often a two-way communication between both the company and the customers or clients, so any negative reviews that are left for the site, are made open to the public and can even damage the company’s reputation in the long run.

With all factors considered, it’s important to make sure that you put a lot of thought and consideration into your marketing campaigns. One of the best ways to ensure that you are making the most out of your marketing campaigns is by using both methods in tandem with one another.

Running various marketing campaigns, both traditional and digital and using the trial and error method will allow you to gain a better understanding on what works for your business and what brings in ROI. An unconventional, yet successful method could be to create a hashtag on social media and also printing out the hashtag on wristbands. There are so many different ways that collaborating and exerting these techniques could really assist your business in making a higher ROI.

Semalt Shares The Secrets To Ranking High In Local Search Engines

If you are interested in ranking higher in search engines, it is important to understand how search engines operate. Their aim is to provide visitors with honest and relevant answers to the questions asked. When searchers throw queries to local search mix, search engines, such as Google requires knowing that local businesses are real. Spam sites are also attempting to rank high in every local search by providing fake information about their locations. So how can a local business prove its information?

Ross Barber, the leading expert of Semalt Digital Service, describes the methods that will help you to rank higher in local SEO.

Sign Up in “Google My Business”

To start with, sign up your business in “Google My Business”. It is completely free to sign up, and any local business should have this account. This is the initial step a company make to rank higher in SEO and local search engines. Most people look out for available local businesses from the Google. Any local business that already has an account with Google My Business has a perfect chance to rank above other organic search results. Visit the Google My Business and get started.

Learn Advantages of Your Competitors

Secondly, get inspired by local competition. Research on those businesses that rank above your company and learn how they have achieved their success. This is not a hard task. Also, analyze backlinks (websites from other domains that point to your site) as soon as they are another important ranking factor. It iis safe to assume that competitors have some valuable backlinks and SEO profiles. You can use Backlink tool to learn who is linking to your business competitors.

Connect with the Community

Thirdly, get tangled with the community. Interacting with members of society is not only necessary for brand exposure and increasing referrals by word of mouth, but also, it can help a business to rank higher both local and global search engines. Ways by which local business owners can get involved in community include donating money, organizing and sponsoring events. Consequently, the recipients of donations will mention your business on their social media profiles and web site. If they fail to do so, an entrepreneur can tag or link them when posting. The posts will be shared with those who were not involved, and search engines will establish a connection between your business and local community.

Use Local keywords

Target the local keywords. Use your state or city name for search engines to index the business correctly. This can be achieved by using Google’s Keyword Planner Tool that compiles a list of locally available keywords that prospective clients ask for in Google. Type every keyword on Google and assess the competition. For local SEO purposes, target these keywords in title tags, meta descriptions, body content, header tags, social media alt tags.

Finally, update the items of your online local presence. Adjust page settings for Yelp, Bing, Superpages, Yellow Pages, Google (Search, Google Maps) and Facebook. It is common for a company to change or add addresses, services, and telephone numbers. However, this is something that affects the local ranking of business if inconsistently listed on different sites. For instance, Semalt Analyzer tool is the one that can be used to check constancy of such information.

6 Important Ways to Keep Up With Google in 2017

Search engine optimization is continuously evolving and it is up to the SEO experts in the industry to make sure that they are up to date. If they are not keeping an eye on rankings or changes in Google’s algorithm they may suffer some harsh consequences related to their website rankings. This can result in a loss of profits for you and (even worse) your client, which no agency wants.

The truth of the matter is that Google has control and they choose what happens on their software. They have experts and coders working all day trying to find ways to stop aggressive black hat SEO from ruining their business, giving searchers falsified information based on dirty backlink building.

This is why we have seen so many algorithm and security updates on their system like Panda and Penguin, which allows Google to automatically assess a web page and deem it both high-quality and Google friendly or spammy and useless.

It is for this reason why keeping up to date with trends and Google’s changes are more important than ever before, so here are a 6 simple and effective ways you can make sure you stay ranked and remain in Google’s good books.

Make Content Engaging and Helpful

Why do people search in Google? Because they are looking for information (most of the time). I know some may argue against this but, for the majority, individuals come to Google for help and info and stick to Amazon when they’re looking to make a purchase. Google is very aware of this and ranks sites heavily on their content.

It is more important than ever to make sure that you are writing high-quality content that answers as many questions as possible. A study by Backlinko found that the highest ranked sites in niches normally had more content, approximately 1500+ words. When you are trying to rank a web page in Google, write it as long as you can without breaking away from the subject. Add media and remember to keep keyword optimization smart, not excessive. Google can see an over-optimized page from a mile off and recent updates seem to be focusing on this on-page aspect more and more in 2017.

Build Links with Relevancy in Mind

Unfortunately, you cannot go on the internet and begin building links from any site you please. Well, saying that, you can but you won’t get great results and you may even receive a slap from Google’s algorithm. Google has come down hard on spammers and terrible backlinks from spammy, irrelevant sites. With newer and better systems Google can now check the backlinks of your site and assess the anchor text, the co-citations and the quality of the site in general.

The truth of the matter is that Google wants to deliver its users relevant results that direct them to more relevant results. That is also the reason why it is beneficial to include outbound links on your posts – it indicates that you’re part of a community. If the site is not only low in authority and trust but also completely irrelevant to your site, Google will not take it as a viable source to rank you and you may not see a lot of SERP movement.

Matt Cutts announced himself that relevancy is the new page rank. Make sure backlinks are on relevant sites and use contextual anchor text that relates to the content it’s pointing too.

Use Google’s Web Tools

Google has restricted the use of many handy tools in the past, including the Keyword Planner (which is still available but no longer shows specific volumes) and the keyword tool on Google Analytics. However, this most definitely doesn’t mean they should be abandoned completed.

Google invests a lot of time and money to make sure that their webmasters have a bundle of tools and equipment to help them succeed with their business. When you look at all the options they offer you can begin to see the opportunity that you’ve missed. They offer features like the Keyword Planner (still incredibly useful), webmaster tools like sitemap submission and page rank, and if you cannot find any use for these tools there are a bunch of third-party tools that, in some cases, can be even more beneficial for your SEO efforts. Some of these include Moz, SEMrush, and Ahrefs.

Social Media is More Powerful than You Think

Social media is actually a lot more powerful than SEO. That concept can be hard to accept if you have been committed to SEO your entire life and have always seen results. The truth is, however, is that your audience are probably using Facebook, Twitter, and Instagram a lot more than Google. Sure, Google gets a lot of searches on a daily basis, but when you compare that to the number of sessions on social media it means nothing.

It is so important that you jump on the social media bandwagon because it is not only a great source of additional traffic but it also provides your SEO with no-follow social links, which add credibly to your campaigns and help improve trust. Even if there is a continuous debate over the effect of social links on web page ranks (because they are no-follow), they still have a place in the algorithm, whether you like it or not.

Also, social media acts as a way to communicate to your audience and some companies use it as a form of customer service. It gives you to the opportunity to close the seller-buyer gap and talk to customers on a personal level.

You need to be concerned about Site Metrics

When people think of SEO they immediately jump to the conclusion that backlinks are the best way to climb the SERP ladder. This may be true to an extent but Google has been making some changes and backlinks in combination with content and RankBrain are what really matter with SEO.

We have already covered content briefly as well as backlinks, but what about RankBrain. It isn’t really mentioned a lot in SEO and that is because not a much is known about it. Google themselves are still trying to work out how the algorithm works and learns – it’s a learning process on both ends. RankBrain is a form of AI that looks at lots of different signals that come from your site, including metrics like click-through rates and bounce rates.

What does this mean for you? Basically, you need to make sure that your site is user-friendly and has lots of hooks to keep the reader on the site. You also want to make sure the snippets/metadata for your pages are catchy and makes the searcher feel compelled to click it. This relates to the first point but it is important to make the content engaging and relevant! At the very least you should be capturing emails so you have some control over your traffic.

Keep a Fresh Eye on your Competition

If you are in a competitive niche or are in competition locally against another business, it is very important that you watch their site closely and monitor their performance. This is even more important when the competitors are also performing SEO. If they are staying in the top positions they are doing something right. Check their site, SEO strategy, and content. Your job is to either mimic or improve – we always suggest you improve on it.

Using tools like Ahrefs, SEMrush and Majestic are fantastic when it comes to seeing what your competitors are doing when it comes to SEO. Ahrefs is great for mass backlink checking, providing you with relevant, clean link opportunities; SEMrush is great for keyword analysis and page rank checks and Majestic is great for anchor text checks and topical flow.

Conclusion

SEO is an ever-changing game and in order to stay in that top position, you need to keep one eye on the rankings and one eye on the algorithm. It is essential that you play along with Google and don’t break their rules. There are so many dark practices that you can perform to achieve quick, easy rankings (PBNs, Web 2.0s, etc) but they are not as effective as white hat outreach and broken backlink building. Use the tips above to stay on the good side of Google. The last thing you need is a virtual slap and a decrease in site traffic.

Ten Actionable and Practical SEO Tips

In the past decade or two, massive amounts of information about Search Engine Optimization (SEO) have been published, what was once true 10 years ago no longer holds true, and even tactics that used to work last year have been patched by Google. Read some time-tested favorites among seasoned SEO experts here.

Because search engines continually change their rules to ensure their users the most relevant results of their searches. Google does average several updates each day to optimize their search engine. Although most changes are insignificant, there are typically also a few large a year that can radically affect the effectiveness of your SEO efforts.

The reason Google makes all these changes is, among other things, that they will prevent a little too smart SEO tricks in giving pages an unwarranted high ranking. For example, using systematically built backlinks without real relevance or by overflowing texts with keywords to attract Google’s attention – the so-called Keyword Stuffing.

As Google’s search robots get better to recognize relevant content that gives the reader a real value, they also get better to punish “bad” content exclusively produced with search optimization in mind. The punishment typically comes in the form of lower ranking (placement) in the search results, which may be crucial for a website or store for the traffic and the opportunity to acquire new customers for the business.

Therefore, it is safest not to jump on the fast and smart solutions that are likely to give backlash, but to more effectively apply more real onsite SEO, combined with relevant backlinks. Here are 10 tips to ensure that the content of your website works for both the search engines and your visitors:

1. Target one page per keyword

Choose a single word or phrase that your article or website should be able to find at. It’s hard to optimize a page for more than one keyword or phrase, so choose the word combination that your potential customers will typically search for and stick with it.

2. Include the keyword in your text

Visitors who come to your website from a search engine expect to easily retrieve the words they searched for in your text. Therefore, use the keyword phrase in both headline, subheading and body text. Do not force keywords into your texts, but use them where it makes sense and sounds natural.

Overdosing keywords is bad SEO and punished by search engines as an attempt to manipulate. But one should not be afraid to use the correct keywords either, consider this example: if you offer plastic surgery SEO & website design, you would do well to make that a link in your text, as the example here, but not more than once per domain is required.

3. Use the exact wording

Search engines are getting better and better to interpret the purpose of a search. However, you will still find that pages that exactly match the wording of a search rank higher than pages that, for example, have the same words in a different order or in another form.

Does it make sense in the text and you have already used the keyword in the imagined form, so do you also add variations of your keywords (car rental – rent a car etc) as well as associated words to enhance the impact of your SEO work.

4. Optimize, but do not overdo

You write to real people, not search engines, so your text should be relevant to your target audience, while it should seem natural and authentic. You must never sacrifice the usefulness of the user to fulfill an SEO goal.

Put emphasis on writing easily legible content that gives the reader answers to his search and provide him with useful information.

5. Let the content determine the length

The side length of a text should be dictated by the message you want to communicate. A minimum of 300 words are a good goal, but provided that it is quality content and not obvious filler. Longer texts allow better placement of keywords and better opportunity to provide more information to your visitors. There has been the tendency that texts to the internet should be as short as possible.

Today, Internet users are more likely to want to read long texts provided that the content is relevant. A product description for a store and a passionate blog post must of course have different lengths. In terms of SEO services, however, there should be a certain amount of text that Google’s search engine can handle.

6. Use short paragraphs

Although Internet users are increasingly reading long texts, long sections often cause a reason for your readers to get up in the middle of the text. Long paragraphs tire your eyes, so keep your sections under 100 words. Again, of course, make sense and you should not break the text if it goes beyond the meaning of the text. Create section where it works naturally.

7. Take advantage of your other content

Internal links have a very beneficial effect on search optimization. By linking to other relevant content on your website (price lists, references, relevant articles, blog posts, or anything else) you show Google that you have more relevant content on your pages, but you also allow users to spend longer time on your site , Which Google honors with better placements in the search engine.

8. Customize your URL

All pages and subpages on your website have a unique URL (the address of your site on the internet). And the URL is important. A URL called: “www.example.com/cheap-cologne” will give significantly better SEO results than: “www.example.com/we-have-all-sorts-of-nice-and-cheap-cologne”.

It is relatively easy to change the autogenerated URL in most Content Management Systems, so do it briefly and accurately, and make sure that the URL contains your keyword.

9. Customize your metadata

Everyone has seen search results with incomplete texts as the example below. If your readers are to take you seriously, avoid half sentences and make sure your meta description stays within the allowed 156 characters.

You may optionally use a snippet optimization tool, as you can also test the URL and length of your title with. There are a number of different online.

10. Visualize your content

Make sure you have at least one image in your text. Images help visualize your pointers and can make textual content easier to read. Images that in title and all title are tagged with the same keyword as the text contributes with a significant SEO effect that you should not do without.

Stay up to date.

The above tips should be considered as some basic tips for do-it-yourself SEO. If you follow them, you have a foundation in place to think search optimization into your texts. In addition, as mentioned before, keep in mind that Google makes sure that practices change quickly and constantly. It is therefore necessary either to stay constantly updated in the area or to hire an online marketing agency to handle the work, perhaps a reputable firm such as Phoenix SEO.