4 Creative Tips for Technology Startups on Marketing within Your Budget

What’s the one thing every company needs – A great marketing plan. When you think of marketing some of the things to come to mind are advertisements, hoardings, radio spots, celebrity brand ambassadors etc. However, when you’re just starting out, these traditional marketing ideas usually don’t fit into the budget. So, what do you need to do – think out of the box! It is a misconception that you need a big budget to make an impact. Here are a few ideas that can make your brand a household name within your budget.

Focus on Engaging more than Selling

It would be amazing to sell ten thousand units with a single advertisement. What would be even better is to have ten thousand people talk about you and your products. In the beginning, your focus should be more on making your brand recognizable rather than merely selling your product. Identify your target clientele and make yourself relevant to them without looking as though you’re simply advertising. Participate in discussions even if they aren’t on issues directly linked to your brand. Support activities by your target group. For example, if you manufacture baby products; congratulate people on their wedding photographs, repost articles by a support group for new mothers etc. This makes your brand recognizable and costs you nothing much.

Make your Customers Part of your Team

Listening to your customer’s needs is a vital part of creating a good marketing plan. But, your customers can play a larger role in your company. Make them a part of your team by giving them a reason to talk about your brand. You could run a contest, you could give people perks for sharing your content online, you could make influencers your brand ambassadors… the idea here is to make your customers feel that they are a part of something bigger.

Partner Up

Marathon runners often run in groups or pairs where each person pulls up and encourages the other during the race. Similarly, when you’re marketing a brand, it’s always better to find a partner for your journey. Don’t limit yourself to partnering with someone in your own field. Your brand may revolve around gourmet food but there’s nothing to stop you from partnering with a local musician to be featured in their videos. What you should keep in mind when finding a partner is to have atleast one thing in common with them.

Be Visible Everywhere

For a brand to be recognizable, it needs to be visible both online and offline. The first step – create a website. Company registration is easy today and adds authenticity to your brand. Next, create social media accounts and activate them. Post regularly across your social media accounts and interact with your target clientele from here. This takes care of your online presence but it isn’t enough. You need to be seen offline as well. Find an event that you can sponsor and present at. Give away bumper stickers, pens, umbrellas, hats, T shirts – anything that carries your brand name and logo. Create unique content and encourage people to share it.

How to Create the Best Backlink Profile

In the modern realm of Search Engine Optimisation (SEO), having a strong and well developed backlink profile is crucial to ranking well in the search engine results pages. Google highly values quality and reliable backlinks meaning that they will help to improve ranking.

There are a few dangers when it comes to building a backlink profile, mostly surrounding poor-quality or “invisible” ones that ultimately don’t improve the quality of the website but are merely an attempt to make it appear better.

Digital marketing experts like The Marketing Folks are able to help build these effective backlink profiles and as digital marketing in Sydney becomes more and more prominent, as it already has, it will only be more important to have a strong backlink profile for the site.

Authoritative Links

Whilst this may seem obvious, it is the most important thing to get right and forms the base of a good profile. Authoritative links help to promote the website as one that is well trusted by other high ranking sites and can therefore be respected and trusted itself.

The important thing to note is to not have too many low-authority links as they can be seen as spam. Having lots of spam-y backlinks can lead to a low ranking and potentially penalties from Google. Whilst it is impossible for all of these to be avoided, it is a good idea to have digital marketing experts go over it to ensure that it is clean and not encourage bad SEO practices in building weak links.

Follow vs Nofollow

By including follow and nofollow links, the website appears natural and this helps to improve and maintain ranking. Sites that are loaded with only ‘follow’ links can be penalised and end up lower in the search engine results page. With digital marketing in Sydney so important, no business can afford a reduction in ranking.

This is a good strategy to maintain a balanced profile and reduce the risk of penalties or poor rankings. It still helps to build a stronger profile, but is more importantly a way to stop a slide in rankings.

Keep it Fresh

Backlinks need to constantly be refreshed and updated with new ones to maintain a contemporary and relevant image. Backlinks deteriorate in value over time and if they are not regularly updated with new ones, the site becomes less well-recognised. New links from authoritative sites are the best way to maintain a strong ranking.

New backlinks from authoritative sites hold a greater value than old ones and keep the site ranking well. This is because Google is constantly checking to ensure that sites are maintaining their level of trust and if there are only old links, it appears as though the site has lost trust from the high authority sites.

Make it Relevant

The backlinks used on the site must be relevant to the content that is being displayed. Whilst there used to be a time when digital marketing in Sydney was all about the total number of backlinks, now it is about being relevant and beneficial for the user should they need to look for more information.

This presents a challenge in relation to the level of authority that the link holds. In some cases, the relevance of the link may hold greater weight than the high domain authority that it comes from. This is important to take note of as getting the balance right between the two can have a significant influence on ranking.

Infographics

Infographics are a great way to attract attention to the site and build a strong backlink profile. This is because they are a colourful and easy to interpret way of presenting a lot of information to everyday people. The difficulty with them is finding the right information that is going to interest and entice people and a digital marketing expert may be the most help.

The infographic needs to contain information that is in line with current trends and relates to people. The relative nature of the backlink can be to do with pictures and it can relate to the actual research presented. Most people respond well to infographics as it requires minimal reading and maximum learning in a short space.

Internal Links

These are great for helping users to navigate the site and to build on the websites blog. Internal links are a way of increasing people’s knowledge throughout your site and to maintain their user experience.

The strength in them is that it makes the site more user-friendly which is a great way to improve ranking. Additionally, it allows for link juice to be passed on amassing the domain authority throughout the whole site.

Transforming your Marketing Experience: 5 Hacks to Make Video That Sells

Videos are the way to go in this day and age. The number one reason is because Google and other search engines love videos. They have structured their search results in such a way that videos are given the first priority. Therefore, if your videos are properly created and optimized, they stand a chance of ranking well. Secondly, people share videos more than they share boring long texts.

Thirdly, videos come in handy in captivating the lazy market. This is because it takes lower brain power to watch a video compared to reading articles. They are easy to understand and digest thus expanding your market. Additionally, videos convey much more information than text. Lastly, videos are the perfect tool to add a personal touch to whatever you are marketing. This comes in handy for those customers who prefer that ‘boutique’ experience.

With that said, anyone would reasonably need tips to make their videos more eye-catching. Here are five essential things you should give extra attention to;

  1. The title

This is important because it is the first thing a customer will see. It is what will attract the targeted customers. Therefore, a good video marketer should always consider creating a title that is made up of words that the targeted shoppers will be looking for so as to find the products you deal in.

  1. Use the best cameras

There are various camera you can use today to capture high-quality photos and videos but when it comes to record motion videos, GoPro cameras are the best. To make it even better you will need to find the best GoPro Gimbal that will stabilize the camera and help you capture the perfect moment. Otherwise your content will be destroyed. It is flexible giving the persons the flexibility he needs in case his hands are occupied.

The camera also has a three-axis system that helps sustain it in the best possible way. This pretty much makes it reliable and easy to use. Using such a camera secures your marketability since your content will be clear to the target shoppers.

  1. Keep your introductions brief and precise

Many newbie producers tend to produce long and boring introductions in their videos. This is an expensive mistake. You can always display your logo in the first few seconds of the video and that should be it. Get straight to the point. Your shoppers should be able to get your point in no longer than 3 seconds in to the video before their attention spans off.

  1. Be creative in creating your content

It is at this point that you can either lose or gain your audience. The content should be created in a creative manner. One should also dedicate their time and effort into the video, and of course, this ought to be a lot for the best results. Keep in mind the fact that you should go straight to the subject matter of the video.

  1. Use your social media

The social media can be said to be the most powerful tool in marketing. Without wasting so much time and funds you can easily communicate effectively with your shoppers. Through the social media you can easily engage with your shoppers and make sharing your video faster and more effectively. It enables you to grab and retain your audience’s attention, making it easier to sell your video.

Knowing how to make quality videos will enable you to connect with your viewers at a more personal level thus evoking their trust. The above highlighted tips will go a long way in making your videos sell faster and to a wider range of audience.

How SEO and SEM Work Together To Deliver Results

While SEO (search engine optimization) and SEM (search engine marketing) are different, they both play very similar roles sharing one common goal, which is to bring website users to your site.

Often, people try to define whether one or the other is better for marketing online, and which one will get you the kind of results that you are looking for.

It is true that each has its strong points and its weaknesses. Michigan SEO Company widely recognized that these two methods can actually be used together to create an even more effective online marketing strategy.

Research shows that most consumers search online before making any kind of purchase. Therefore, it is obvious that your company’s presence in search engines from a Trustworthy SEO Company is essential to reaching your business goals.

What is SEO?

SEO focuses on the code of the website using ALT tags, page and link titles and much more.

The goal of SEO is to attract users organically – without paying for it.

SEO involves many different factors, including:

 

Content

The more useful, informative content that you have, the better. In addition, including relevant keywords helps search engines to direct your site to the appropriate searchers.

Performance

If your site loads reasonably fast, this will improve its rank.

Ease of Use

Does it make your site easy to navigate?

Authority                                                            

Search engines judge authority based on links. Inbound links give you authority because search engines see that other sites reference your content. Outbound links serve as citations to the information that you provide, building authority for your statements.

 Benefits and weaknesses of SEO

Benefits:

  • Free to Implement

If you are willing to spend the time to learn it, SEO can be a completely free option to market your business.

  • Brings Targeted Traffic

Getting higher on search engine results doesn’t just mean you’re getting more traffic. It also means you are getting better quality traffic.

  • High Conversion Rates

Due to receiving more targeted traffic, your website visits will be more likely to convert into sales, subscriptions, etc.

Weaknesses:

  • Results Take Time

For SEO to really work, it could take weeks of effort. This is partially due to the time that it takes to fully optimize your site.

Additionally, Google starts to trust websites only after some time of being online. That means that even if you work extremely hard to improve your site’s SEO, it will still take time for you to rank well in search query results and get more traffic.

  • No Guaranteed Results

In addition to the time it takes, there are no guarantees when it comes to SEO. Landing on the first page is essential to the success of your SEO methods, and getting to the top of that page is even better.

What is SEM?

Also known as paid search advertising or paid search marketing, this method involves the paid ads that you see displayed on a search results page. These ads are targeted to certain keywords, and appear when those keywords are searched.

When you search Google keywords, you will notice that the first few results might have the word ‘Ad’ or ‘Sponsored’ next to them. In addition, Google will place these types of ads on the right sidebar of your search results page. These ads or sponsored results are paid links to related content.

 Good and Bad SEM:

Good

  • Fast Results

If you are looking for immediate results for your business, then SEM is the fastest way to get you to the top of search results. If your ads are well targeted, you could be bringing in new traffic within hours!

  • Brand Recognition

Seeing your brand at the top of the search results gives you more visibility across different platforms in your related niche. Even if the searchers don’t click on your website, they’re becoming familiar with your brand within that niche.

  • Brings Targeted Traffic

When setting up your campaign, there are plenty of ways to make it targeted to your potential customers. This means that more clicks to your website will be from the people you want.

  • Easy to See ROI

Within the panel of your ad campaign, it’s easy to see how well your ads are doing, whether the traffic they bring is converting, etc. You’ll have a great view of the return on investment, as well as being able to adapt your campaigns to the results you’re seeing.

Bad

  • Requires Specialized Knowledge

Each different management platform (e.g. Google AdSense) is unique, and usually quite complex. There is a definite learning curve involved. Also, knowing how to set up and manage an ad campaign that is successful takes a fair amount of knowledge.

You could always decide to hire a professional to set up your ad campaign for you, but this will be an extra expense.

  • Takes Time to Implement

Keyword research, learning a new management platform, and setting up your campaign will all take time. However, the time involved doesn’t end there. After setting up your campaign, it will require constant monitoring and optimization to achieve the best results.

So How Do SEO and SEM Actually Work Together?

When done correctly the two complement one another extremely well.

Your SEO efforts are for gaining organic listings. SEM helps you create a more effective and targeted advertising campaign that helps your website get found for the words you don’t rank for organically.

Search Engine Land hits the nail on the head:

  • SEO: earning traffic through unpaid or free listings
  • SEM: buying traffic through paid search listings

When working together, SEO and SEM are stronger than either would be working individually.

The important factor to remember is that both are only as good as the website is that is being marketed.

If the website does not provide the quality that Google thinks users are looking for then all of your SEO and SEM efforts will go unnoticed and cause you a severe amount of frustration.

Start with a website your users will love and then market and optimize from there.

How do SEO and SEM Relate?

Keywords

This is the focus of both SEO and SEM methodology. People search for keywords that help them get the information they need, and the results that they find are those that are optimized for those keywords.

If your pages are optimized for SEO, it means that they will come up as organic search results when people query the right keywords. Along the same lines, if your sponsored links and ads are well targeted to the correct keywords, your pages will show up in the sponsored area of the search results, above the organic results.

  Goals

The goal of SEO and SEM tends to be the same: to drive more traffic to your website. However, that is not the only goal. Both of these methods have the goal of increasing, not just the volume, but the quality of the traffic on your website. Ultimately, the end goal of increasing high-quality traffic is to get a higher conversion rate.

Both of these methods are effective in reaching their goals due to their natural responses to keywords. The difference between them is the time involved and the effort it takes to see results.

The differences between these methods can actually lead to huge benefits in using them together as a team.

Instagram Marketing Tips for Brands

Instagram has become known as the place to share photos and videos of everything from cute kids and puppies, to your morning latte, and everything in between. But from a brand marketer’s perspective, Instagram can be a valuable resource for increasing followers, promoting brand awareness, and giving a voice to the brand itself. And while there is no magic formula for success, here are 8 marketing tips for brands to be successful on Instagram.

 

  1. Define Your Voice.

Social media is, at the most basic level, a means of communicating with the world at large. How you present your brand is defined by the voice behind your content. Are you funny? Knowledgeable? Trustworthy? Sentimental? Determining your voice can depend greatly on the type of business you’re in. Most of the time, brands have a built-in voice that resonates with the type of business or industry. For example: Taco Bell has a fun and playful voice, and being a fast food brand makes that a natural fit. Figure out what works best for your brand and make sure your voice is in the same scope.

  1. Give “Insider” Access.

Behind every brand is a team of people that make things happen. Showing that team in action and giving behind-the-scenes access can make followers feel like they are a part of the action, and possibly increase brand loyalty and conversions. Take ThirdLove as an example. ThirdLove is a bra and underwear company designed to make undergarments as comfortable as possible for women. They also frequently feature the members of the team behind the product, and also feature inspiring messages from powerful women all throughout history, including founder Heidi Zak. 

  1. Spend Some Money.

While participation on Instagram is free, utilizing Instagram advertising can boost your brand to new levels by exposing content to a more widespread audience. Instagram offers photo ads, video ads, carousel ads, and stories ads. In addition to utilizing Instagram’s advertising platform, brands often use influencers to promote their message and gain traction in the social space. Influencers are other Instagram users who have loyal followers who trust their opinion and often will purchase a product or service on the recommendation of the influencer. When partnering with an influencer, be sure their primary audience also aligns with your brand’s target audience. This will ensure a mutually beneficial and successful relationship.

  1. Use Eye-Catching Graphics.

Instagram utilizes visual storytelling to share information through videos, photos, and stories. Unlike other forms of social media such as Facebook and Twitter, Instagram doesn’t rely on text to relay messages, emotions, and content. That makes it even more important to have appealing graphics that stand out. Many brands invest in professional photography and utilize photo editing processes to create visually striking images that capture the attention of their target audience.  

  1. Be Cohesive, But Not Boring.

The most successful brands on Instagram have found the perfect balance between creating cohesive campaigns and becoming stagnate and predictable. From a branding perspective, it’s important that each element follows a campaign theme on some level, and can be associated with all other elements of the campaign. This can be done through a number of methods, including colors, imagery, characters, and even through a series of images in an Instagram story. Just be sure you content isn’t becoming repetitive, boring, or predictable. A good way to stay aware of this is to take a step back and look at the Instagram page as a whole. Take a look at the last 30 or so posts side by side, and see if you feel like the content meets those standards. If not, it may be time to rethink the strategy.

  1. Plan Ahead

Instagram moves at lightning speed, so in order to remain relevant it is essential to post content regularly. If you start an Instagram account in the first place, you should be prepared to commit to posting unique and relevant content frequently. While this may seem like a full-time job in itself, a little planning ahead can go a long way toward saving time posting on Instagram. Some ways to achieve this include planning an editorial calendar months in advance and the use of social media scheduling platforms such as Hootsuite and Buffer. One thing to note when planning ahead: Keep tabs on current events and relevant news topics, as they may affect your scheduled social media posts and you might need to change directions. 

  1. #Hashtags Are Still Important.

While sometimes overused, hashtags are still a relevant tool in Instagram. Using unique hashtags to identify a campaign, or even trending hashtags to join a social movement can help your brand become more visible to new followers. In general, hashtags should be easy to remember and fit your brand. Because hashtags are just statements with no punctuation, it’s helpful for readability to capitalize the beginning letter of each word. Hashtags can be especially helpful to promote certain promotions, where there is a limited time use and you can monitor the success of the social campaign through the use of the specific hashtag.

  1. Engagement is Essential

Social media is meant to be a 2-way form of communication. When followers like and comment on your posts, it’s important to show some reciprocation from time to time. While no brand can respond to every comment and activity on a page, just making an effort to show some back and forth can go a long way in the eyes of your followers. Also, be sure your brand page also follows other pages. Instagram users notice when a page only has followers, but doesn’t follow anyone else. Plus, this could be a great way to keep eye on what other successful brands are doing.

By following these tips and applying them appropriately to your brand, you can become an expert at marketing your brand on Instagram. Finding what works for your brand and industry may involve some trial and error, but once you’re up and running you can see the benefits of learning the tricks of Instagram marketing.

What tips have you tried for marketing on Instagram?

Email Campaign Strategies

Have you already developed your email campaign strategy?

Email campaign strategy determines the direction of your business. Despite the fact, that email marketing is considered to be one of the cheapest and easiest types of marketing to implement, it requires much preparation.

Before sending an email campaign, you should give it some serious thought. Consider not this or that particular email, its goal and expected results, but the whole strategy.

Strategy is a set of methods and tactics to achieve a goal. Only performed together, you will see the result.

Luckily, email marketing doesn’t stand still. It is developing very quickly and significantly. In such a crazy tempo we witness an occurrence of a great number of different methods, tactics and ways to improve it.

In this article we will dwell on several successful email campaign strategies, tested experimentally.

Email campaign strategies

  • Multichannel communication

Email marketing doesn’t mean that only email can be used. A lot of services allow to combine several channels of communication for better engagement. For example, if a subscriber didn’t open your email, you can send SMS or web push notification, it depends on the service.

UniSender and SendPulse are the examples of such services. UniSender allows to send emails and SMS. SendPulse is a platform for sending email, SMS and web push notifications. All these 3 channels can be used together automatically.

Thus, you can be sure that a recipient will receive your message, or you can choose the most appropriate channel for every subscriber.

  • Artificial Intelligence

Artificial Intelligence is a unique technology. Its aim is to analyze subscribers’ activities on the website, time when they tend to open emails and devices used. On basis of this information, technology determines when and what emails it’s better to send in campaigns. In SendPulse you can send campaign using AI via web push or email. It’s a great chance to increase customer loyalty.

  • Subject line

Your subject line means much more than you think. It is a “face” of your email, if not even of your company. If you manage to make it eye-grabbing and intriguing, subscribers will read your email expecting useful and relevant content.

To make users open your email, create short but informative subject-line – the first words are to arouse curiosity and a desire to discover more.

Make sure that it reflects the main idea of the email.

If you have several ideas of a great subject-line and can’t choose, use an A/B test.

With an A/B test, you’ll be able to test 2 subject-lines, set the winning element and find out which one performs better, according to the email open rate.

A/B test is available in SendPulse, GetResponse, MailChimp, etc.

  • Personalization

Every your subscriber knows that they receive not an individual email, but the same one as the other hundreds and thousands of recipients and they become angry because of bulk email campaigns.

A good method of dealing with this problem is personalization.

Using personalization, you can insert some personal data about your clients such as name, gender, company, etc. It will make you closer to your subscriber, and help to establish trustful relationships.

Personalization is easy to apply, you can ask your subscribers for personal information or insert the necessary fields into your subscription form.

Every email marketing service today allows to send personalized email campaigns.

Don’t be aside, add this method to your campaign strategy!

  • Segmentation

Segmentation is another powerful method in email marketing. Your target audience consists of people with different interests, needs and preferences and, of course, you can’t treat them one and the same way.

Create segments of your clients according to various criteria. Thus, your work will be client-oriented, personal and individual.

For example, you own a sports store. Segment your clients according to kind of sports preferred: football, baseball, basketball, tennis, etc. Thus, you can send them relevant goods.

Another important criteria for segmentation – is the role of your client in your business: former client, perspective, evangelist, inactive. Plan your work accordingly! For example, never send emails to former clients.

This is an example how Amazon uses segmentation. They offer their clients to choose categories of goods they are interested in. This way, every subscriber will receive relevant email only.

Use segmentation and clients will appreciate your care!

  • Automations

Automate your email marketing to save time, not to forget about important events and avoid mistakes. Email marketing automation allows to set gradual campaign sending automatically on the predefined schedule.

You can use automations after a user subscribes, on special date – user’s birthday, triggered emails, for example, after a user clicks the link.

All these options are available in SendPulse.

Choosing sequential automation, you will manage to send all the above-mentioned campaigns.

Choosing email automation, you will be able to create event-based automation flow with filters and conditions. This is a much more advanced feature that will surely help your business improve and grow.

  • Responsiveness and mobility

Responsive design is a must today, as people check their inbox on different screens with different resolution. Make your campaigns look well on the smallest screens.

Mobility will make it possible for your clients to work with your service using a mobile phone, not only a PC, from anywhere.

  • Reengagement

This is the problem faced possibly by all businesses. Generating new leads seems to be the most difficult task, but a real challenge is keeping them active and engaged. They day you notice inactive subscribers, don’t get disappointed but start the reengagement campaign!

Answer the following questions:

  • Why have they become inactive?
  • Do we send them relevant content they signed to?
  • How can we make them interested again?

Having answered these questions, you’ll discover the problem.

To win clients back, offer them a special discount, free shipping, free trial, giveaway, etc. It depends on your business.

Below is an example of a re-engagement campaign.

Sometimes it happens that users forget when and why they subscribed or they are no longer interested, or their preferences changed. Look at the example of email below. A sender tries all the possible variants to understand why a subscriber became inactive.

Of course, it’s easier to maintain your current clients’ engagement, but what’s the point in it if they are not interested?

Make sure that you include a visible unsubscribe link in every your email. If you want to work better and to improve, add the unsubscribe reasons to your form. In SendPulse, for example, you can choose or create your own reasons.

So, there are many successful email campaign strategies. Their effectiveness depends on how you will apply them to your business. Try different strategies to discover the most appropriate and beneficial for you!

Getting More Traffic to Your Site Without Ranking High on Search Engines

The challenge for any website owner is to ensure that when people search for a product or service in your niche, they notice you and not others. To do this, site owners usually follow an illusively simple technique. They recognize how people are hunting for their service, build links, and optimize pages so that Google can locate, acknowledge and trust them. The purpose of making all this effort is to attract more organic traffic to their site.

I know the process sounds straightforward and effortless. But sadly, it isn’t. Imagine you’ve invested your time and energy to fulfill all the search engine requirements, but somehow failed to rank higher on it.

The purpose of this post is to create awareness amongst online entrepreneurs and blog owners that there’s plenty you can do increase organic traffic to your site and that too without spending an extra penny to build links, adding more content or making any changes to your current site framework.

Subjugate Your Competitors

Keeping an eye on the current competition is one of the best ways to outperform in your field. It’s not only a successful business tactic but can do wonders if applied appropriately in the SEO structure. Especially look out for fairly noncompetitive opponents trying to make progress in your field of specialization.

To begin this, you’ve to conduct an in-depth market survey to list out all the neighboring territories offering somewhat similar product or services as yours. Once you’ve assembled your list, you can now conduct a basic keyword research, and assess the pages ranking well on search engines.

Make sure to inspect their DAs, search volumes, the caliber of their content and the limit to which they’ve perfected basic optimization. Now make a strategy that how could you outperform their progress.

Conduct a SWOT analysis for your business and make use of it by highlighting your strengths, fixing your weaknesses, catching hold of opportunities and conquering threats.

There is no denying the fact that risk-taking leads to greater opportunities; however, it’s still important to reduce the risk factor by starting with a basic feasible version. For instance, maybe a single landing page or white-labeled product to start-off. If it shows improvement, you can proceed further.

The objective is to outplay contenders trying to take a lead in your space. Have faith that you can do this by spreading your services, and offering reliable user experiences in the relevant areas. After all, you’ve already created a credible brand, a strong portfolio and a robust website, which audiences are already focusing on.

Play Trump Card

Subject to your vertical, there could be an untried opportunity among potential buyers who don’t recognize or feel complacent with the product or service. For instance, if you sell mobiles, a lot of buyers may be hesitant of purchasing a mobile online or let’s say they always buy such things after consulting professionals. Well, in that case, they might prefer investing in a cheaper product to minimize risk or would rather avoid making an online purchase on the whole.

To cope with this situation, you need to introduce attractive and dependable deals that immediately grab your visitors’ attention and persuade them to invest into your product. Adding a page that includes ‘Best phones under $300’ or ‘Best Smartphones under $400’ deals could convince site visitors to spend more. Just make sure that these pages give the impression of basic feature contrast and don’t look too salty.

Besides adding such pages, you can also include useful buying guides and tutorials that will encourage potential customers to trust your products and spend their hard-earned money online. Keep in Mind, if you can make your potential buyers feel safe and protected, you might be able to switch their buying behavior.

Use Social Media

If you’re really serious about getting organic traffic to your site, social media is your safest bid. Just make sure to share your content in a proper way to drive the highest boost in traffic.

Build your online presence on platforms like Twitter, Facebook, LinkedIn, and Google+ to enhance your visibility and engage more audience.

How to Share your Content to Get More Traffic?

  • Customized Optimization for Each Site

Here you have to make use of your researching skills to find out the personalized criterion for each social media platform. Facebook, for instance, requires you to include an HQ image, a proper description having at least 80+ words and an engaging description beneath the image. Similarly, you’ve to figure out prerequisites for each podium. Make sure to optimize your posts accordingly to enjoy a higher number of shares, increased engagement and of course more traffic.

  • Prepare a Sharing Plan

Outlining a content sharing schedule is a great idea as it will help you become more organized. The motive is to avoid under-sharing or over-sharing on social media as it may do more harm than good.

  • Avoid Spamming

Never ever repost your content again and again on your social media pages as it will reduce your reader’s interest. If you ask me, a good blend of blog posts and videos, informative content from external influencers and sharing other thought-provoking statuses can make all the difference.

  • Add ‘Share’ Tab to Your Site

Don’t forget to include a ‘Share’ button on your site as it will enable readers to share out their favorite content right away from your site.

Make Your Account on Quora

Okay, so this one’s the simplest yet most effective step that can help you enjoy increased organic traffic without actually making much effort. The process is quite simple: people post their questions, and you’ve to reply them back with appropriate and useful answers along with suitable links back to your website. If you’re a pro in your field and know your work, believe me, you can receive an immense breakthrough in traffic.

Getting Started with Quora

  • Type quora.com and create an account
  • Develop and optimize your bio (include a few sentences about you, your work, experience, and passions)
  • Choose suitable categories
  • Hunt for great questions (pay close attention to correct grammar, industry relevance, etc.)
  • Post compelling answers (make use of correct grammar and appropriate formatting, add relevant details and stories, include suitable links back to your page)

Conduct a Content Audit to Track Your Progress

It’s not always about the amount of content you’ve placed on your site or the keywords you’ve stuffed into your write-ups to make them more visible to the search engines. It’s more about adding relevant content to your site that attracts your readers and compels them to come back for more.

One of the ways to analyze the performance of your site and to get rid of redundant and useless content is to conduct a content audit of your website. For this, you can either opt for a good-quality SEO Audit Tool or can also hire services of professional SEO to do this for you.

Keep in Mind, ‘Quality is the new SEO’. Content audit not only improves rankings but also help you identify the problem areas that need your attention.

Optimize for Your Buyer Personas

One thing that you should pay attention to is to understand that your objective isn’t to persuade search engines alone. Knowing your target market can help you curate the most relevant content that will naturally improve the SEO of your site.

To achieve this, you first need to write down your buyer personas. By doing so will help you know exactly to whom you’re conveying your content. Once you know your target audience, it’s time now to conduct a keyword research based on your consumer’s interest and the words/phrases they use in search inquiries. Remember, optimizing for search engines only is worthless and impractical and will result in nothing but keyword-perforated nonsense only.

Trigger Excitement

Engage your potential consumers emotionally or socially with your brand. There is always a group of enthusiasts who’re more interested in your content than anything else. I personally would like to visit those sites frequently that display something of my interest on their social media pages. Try to add something of value for your buyers and you’ll witness them coming over and over again.

Republish Your Content on High-Authority Websites

Getting your valuable content in front of new readers can help you get more traffic to your site. You can do this by republishing your useful content on large publications and websites. This is perfect because you won’t need to spend heaps of time and energy writing plenty of guest posts each month.

We all have heard the myth that republishing your content is harmful to SEO. But, the fact is it isn’t. Even Matthew Matt Cutts, the head of Google’s Webspam team knocked out this delusion. According to him, there is no harm in republishing your content if it’s free from spam or not crammed with keywords.

How to Get your Content Republished on High-Authority Sites?

  • Step -1: Look out for all the large publications in your niche that offers republishing option

Big publications usually have massive content requirements. So, if they offer republishing option, and you hold valuable and appropriate content, then you may definitely have a good chance. To begin with, find 7-8 large publications in your area and let’s get started.

  • Step – 2: Select Appropriate Content

What kind of content is the site looking for? Flip through your files to see which one of your content pieces correlate with the prerequisites. In case you don’t have any material that matches up the requirements, you can adjust it to make a perfect fit.

  • Step – 3: Submit Your Proposal

Once you have all the relevant details in hand, it’s time now to pitch the publication. The best way to do this is to submit your authentic content pieces first, so you can have an opportunity before pitching material from your page.

  • Step – 4: Make Your Content Ready

Once your proposal gets approval, start working on the content you’re planning to get republished. Assess and follow all the republishing rules mentioned on the site. Make sure to incorporate at least 2-3 backlinks to your posts and don’t forget to change the title, so that search engine doesn’t get puzzled while ranking your post.

By following this approach, you can get 3-5 posts republished every month and that too without investing any additional money or spending extra hours. And, you’ll be surprised to see the traffic inflow.

Final Words

In conclusion, to boost organic traffic all you need to do is to give your buyers what they want. Follow the above-mentioned steps and you will soon notice a substantial hike in your traffic without thinking much about search engine rankings.

How do you go about attracting demand in your industry? What mechanism works for you? Please leave your feedback in the comments section below.

Author Bio: Emma Alex is a freelance writer, experienced blogger, and a professional social media coach. Currently, She’s working with seomator.com. Furthermore, Emma assists in the business creation and control social media content planning.

4 Trends to Help PPC in 2018

PPC advertising is constantly evolving, and as 2018 carries on greater changes will only continue to take place. New emergences of data and technology will always spark the next innovative idea that will make others follow suit. Here are some trends we expect to take off in 2018.

  1. Personal targeting

This year, companies will spend less time on the keywords they target and spend more time on the people searching for them. Segmented data information will enable companies to know more about their potential buyers and what motivates them, allowing them to create more nuanced campaigns with greater focus.

  1. More predictive campaigns

“The more data provided to companies, the more they know. Deeper research into people allows digital marketers to give the people what they want before launching a campaign. Also, with the many forms of media, companies are able to know the best ways (desktop, mobile, Facebook, Snapchat, etc.) to reach their desired audience, creating more conversions,” said a spokesperson for DigitalParc, a Minneapolis search engine optimization company.

  1. Optimizing Mobile

It’s no secret that companies have honing on mobile advertising for years now. Mobile advertising should be implemented into any decent marketing strategy, but it’s about how you do it that dictates conversion rates. Companies must structure their mobile marketing effort in a way that’s conducive to generating leads. The content made must work on multiple mobile platforms and not be too bloated that it confuses the consumer.

  1. Voice search

Long-tail keywords are more conducive to a natural voice. With voice search devices like the Google Home rising to prominence, and with built in assistants on phones, it may just be worth throwing some money into those keywords. This will also prompt companies to optimize their sites for voice search. Voice data will also be available for marketers to analyze, allowing for a more focused campaign yet again.

Big Role Of Social Media In Education Industry

This is the time when the world around us is changing rapidly. Every now and then we can find any new releases of technologies or apps which are contributing a lot in making our lives convenient and simple. Social media is one of such advancement that has been serving for the betterment of our lives. Social media is not just being used for the improvement in the business’s efficiency and performance but is being used for almost all the areas.

Education is one such emerging area that has been deeply influenced by the use of social media. it is no more the time when only the private tutor was considered responsible for teaching the students everything. Now is the time when the students and the education industry is availing the various benefits of social media. If you want to expand your circle of learning new and innovative things then you must start using the social media. Here are some of the great reasons why you must incorporate social media for your educational needs:

Connecting with the experts:

The platform of social media is the best platform where the students can connect with the experts of each industry. No matter what is the area of interest of the student, one can easily find all the relevant help for that domain and can easily connect with the experts in that area. 

Enhancing the research:

Social media can help you in much better ways than the help of your private tutor. Social media is the pool of knowledge and information from where the students can get all the specific and desired information about their research topic. 

Effective communication channel:

Social media platforms also serve as one of the most effective channels for communication between the students and the Institute. Moreover, social media serves as an instant and quick platform for reaching out to the desired person and getting an immediate response. 

Improved learning:

Gone are the days when only the bookish knowledge was considered sufficient for the growth of the students. It is the time when the students have to learn many new and different abilities for making a difference in between the crowd. This is where social media helps them. Social media opens an immense pool of information for the students to learn from and thus helps the students for improving their learning. 

Building a social circle:

To make you successful, it is very important for one person to connect with the right people and thus reaching to those right set of people becomes even more necessary. Social media emerges as the right platform that can be used for establishing a connection with the right and authentic set of people. 

Knowledge sharing:

For being better than the rest of the world, the students must have plenty of knowledge for as many areas as possible. Thus social media can be the right help that the students can get for sharing the respective desired knowledge in between themselves and making a difference in the crowded competition.

Social media is the much-needed help that the education industry and the students need for improving their present situation. The use of social media is the right and perfect alternative for the private tutor.

Chirag Patel is writer and outreach expert at B4C Solution. He is passionate to write on an education, career success, private tuition and home tutors. His passion is to bring smiles to parents & students.

4 Online Marketing Tips for Small Business

Most of the small business owners these days understand the importance of online marketing. People are spending a greater amount of time online these days. Owing to this very reason, it has become pretty important for the small business owners to focus on digital marketing so that they are able to get new customers for their business.

Most of the business owners, however, are not familiar with the technical side of online marketing. That is why, even though they want to capture the visitors through online marketing but they do not know where to start.

We would today solve this problem. We would share with you four such steps which you can take action on in order to begin your online marketing strategy for your business.

  1. Choosing the method of marketing:

There are multiple ways to bring traffic to your website. Most of the small business owners are not familiar with these methods. You can either opt for search engine optimization or you can opt for social media marketing or you can even opt for paid advertising.

Most of the business owners are not able to clearly choose the method which is best for them. One of the best options for you currently is to opt for social media marketing because once you are able to build a community, not only you can get the visitors but also you would be able to build the brand itself as well.

That is why it is always important for the small business owners to start with social media marketing as that would increase the visibility as well.

  1. Getting the website ready:

You need to understand that the normal official website is not good enough for marketing. Many times, you need to create a separate landing page in order to convert the visitors. Moreover, if you’re selling something, you have to provide the online transaction option as well so that you are able to get instant sales. Once you are able to get these instant sales, it will become easier for you to convert the visitors online as well.

  1. Creating a proper brand name:

Instead of just having a website, you have to create a logo and you have to create a brand name as well. Once you are able to do that, it becomes easier for you to spread the word out about your website. When you spread the word out about your website, it becomes easier for you to get direct visitors as well without any type of seo or marketing practice.

Owing to this very reason, it is important for you to always create a proper brand name as well as a logo.

  1. Setting a proper budget:

Each and every marketing technique requires a certain amount of budget. That is why in order to begin with online marketing,first look at the budget which you are willing to invest. You also outsource your all marketing work to Submitcore.com.

Only after that, you would be able to act on the budget and get visitors to your website. That is why you have to always set up a budget 1st and thereafter start the marketing.

So, whenever you are looking at the online marketing tips which you can follow for your business, these are the 4 things which you should look into.

Coupon Strategies that Increase Sales and Customer Loyalty

Alex Papaconstantinou is the founder of Wikigains.com, a coupon website that represents over 3,000 online stores in the United Kingdom. In this article he explains how a smart coupon strategy can help an online business, not only increase revenue, but track sales, support affiliates and increase the client base.

Though, in recent years, some retailers have opted out of coupon marketing, we’ll see here 5 reasons why online shops should consider publishing discount coupon codes.

1.      Reward loyalty

Giving existing customers coupon codes goes a long way towards rewarding loyalty to your brand. You can email them something like “We appreciate your loyalty so much that we would like to give you $30 off your next purchase. Thanks for your business”.

2.      Measure return on investment (ROI)

Tracking your marketing campaigns is very important as it gives you a clear picture of which marketing channels are creating more sales for your online business. Using coupon codes is a great way to track sales from various media.

Use a different code for every platform you promote your product, i.e. have different codes for Facebook Ads, Google Ads, Youtube ,etc. Tracking the offer codes used and linking them to the sales they generated will help you calculate the number of sales produced by each marketing channel.

With a little bit of technology, you can also use coupon codes to track keyword level of your search ad campaign which is important when it comes to optimization.

3.      Personally reward followers on special occasions

Instead of offering coupons to everyone, sometimes it is best to only reward certain customers. For example, try send a special voucher code to people on their birthdays! This gives a person a lot of joy on their birthday, knowing that you thought of them. It also establishes your company as a user-friendly brand.

4.      Retargeting and shopping cart dropouts

Shopping cart dropout occurs when a potential customer visits an ecommerce site, selects a product, fills in their details including the email address but, for some reason, the customer leaves the website without completing the order. In this case, you can use a coupon code to lure the buyer back to the website.

What about sending them an email with a promotional code that reads something like this, “Hi, I am Alex from thisretailstore.com, we noticed you left our website without completing your order. Here is a 20% off coupon code for your next purchase. Use it now as it it’s valid for a day only”.

5.      Promote scarcity

In order to make buyers take action quickly when it comes to making a purchase, you can use limited time offer codes. This creates scarcity and drives the potential buyers, who maybe on the fence, to take action.

There are many ways you can leverage coupon codes to track customers, increase sales, build customer loyalty and more. But always remember that in order to build a sustainable business, you must never make a money off policy your only marketing strategy.

 

Introduction to Snapchat Marketing

The sell

These days consumers like quick, entertaining and personal interaction with the brands they love and that’s exactly what Snapchat marketing offers, a platform for companies to engage consumers as often as they wish and reach them wherever they may be with the convenience of phone technology today.

If users of Snapchat are in the same demographic as your target audience (age 18-34 and knowledgeable on current technology), this expense-free guerrilla marketing tool can score you new customers and deepen your engagement with an already established audience. Some websites have taking full advantage of this such as MT119, a Korean website (먹튀사이트). A lot of the same types of posts can be applied to Snapchat that you are used to making on Facebook, Instagram and Twitter except Snapchat is more everything: more fun, more current, more often.

Getting started with Snapchat marketing is as easy as downloading the app on your android or apple mobile phone. The app will give you a tour to show you where you can find the basic functions. Swipe right and left to view your in-box and things users are posting as an update, what Snapchat calls a “story” and up/down to find your app’s main menu. Here are 5 interesting types of engaging posts that can enhance your relationship to your customers and broaden your social media presence.

Exclusive Announcements on Snapchat

Allow your followers/friends to know of your product knowledge and events first on Snapchat before any other platform. This makes your audience feel special and in-the-know, increasing engagement with you over Snapchat and at your main business/client contact place.

A Backstage Pass on Snapchat

Another way to make your customers feel special is to allow them to see what goes on behind the scenes of your polished brand. A look inside the life of a sales representative, how the products are produced or candid interviews about your product with people on the street are all entertaining ways to up your following.

Give-aways on Snapchat

Nothing circulates faster than a giveaway. Make it a customer appreciation event or a weekly drawing to expand the hype and make your marketing go further.

Contests on Snapchat

Contests just like give-aways attract a greater following. Contests require a little more action on the customer’s part, which they appreciate because many feel they have a better chance of winning free product or acknowledgment than with a give-away.

Ask Questions on Snapchat

Asking questions engages the customer and furthers your market research effort by gaining feedback. Snapchat accounts often create stories with slides that act as optional answers to a posted question. Users can screenshot their answers and your account will notify you which has the most response.

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