Coupon Strategies that Increase Sales and Customer Loyalty

Alex Papaconstantinou is the founder of Wikigains.com, a coupon website that represents over 3,000 online stores in the United Kingdom. In this article he explains how a smart coupon strategy can help an online business, not only increase revenue, but track sales, support affiliates and increase the client base.

Though, in recent years, some retailers have opted out of coupon marketing, we’ll see here 5 reasons why online shops should consider publishing discount coupon codes.

1.      Reward loyalty

Giving existing customers coupon codes goes a long way towards rewarding loyalty to your brand. You can email them something like “We appreciate your loyalty so much that we would like to give you $30 off your next purchase. Thanks for your business”.

2.      Measure return on investment (ROI)

Tracking your marketing campaigns is very important as it gives you a clear picture of which marketing channels are creating more sales for your online business. Using coupon codes is a great way to track sales from various media.

Use a different code for every platform you promote your product, i.e. have different codes for Facebook Ads, Google Ads, Youtube ,etc. Tracking the offer codes used and linking them to the sales they generated will help you calculate the number of sales produced by each marketing channel.

With a little bit of technology, you can also use coupon codes to track keyword level of your search ad campaign which is important when it comes to optimization.

3.      Personally reward followers on special occasions

Instead of offering coupons to everyone, sometimes it is best to only reward certain customers. For example, try send a special voucher code to people on their birthdays! This gives a person a lot of joy on their birthday, knowing that you thought of them. It also establishes your company as a user-friendly brand.

4.      Retargeting and shopping cart dropouts

Shopping cart dropout occurs when a potential customer visits an ecommerce site, selects a product, fills in their details including the email address but, for some reason, the customer leaves the website without completing the order. In this case, you can use a coupon code to lure the buyer back to the website.

What about sending them an email with a promotional code that reads something like this, “Hi, I am Alex from thisretailstore.com, we noticed you left our website without completing your order. Here is a 20% off coupon code for your next purchase. Use it now as it it’s valid for a day only”.

5.      Promote scarcity

In order to make buyers take action quickly when it comes to making a purchase, you can use limited time offer codes. This creates scarcity and drives the potential buyers, who maybe on the fence, to take action.

There are many ways you can leverage coupon codes to track customers, increase sales, build customer loyalty and more. But always remember that in order to build a sustainable business, you must never make a money off policy your only marketing strategy.

 

Introduction to Snapchat Marketing

The sell

These days consumers like quick, entertaining and personal interaction with the brands they love and that’s exactly what Snapchat marketing offers, a platform for companies to engage consumers as often as they wish and reach them wherever they may be with the convenience of phone technology today.

If users of Snapchat are in the same demographic as your target audience (age 18-34 and knowledgeable on current technology), this expense-free guerrilla marketing tool can score you new customers and deepen your engagement with an already established audience. Some websites have taking full advantage of this such as MT119, a Korean website (먹튀사이트). A lot of the same types of posts can be applied to Snapchat that you are used to making on Facebook, Instagram and Twitter except Snapchat is more everything: more fun, more current, more often.

Getting started with Snapchat marketing is as easy as downloading the app on your android or apple mobile phone. The app will give you a tour to show you where you can find the basic functions. Swipe right and left to view your in-box and things users are posting as an update, what Snapchat calls a “story” and up/down to find your app’s main menu. Here are 5 interesting types of engaging posts that can enhance your relationship to your customers and broaden your social media presence.

Exclusive Announcements on Snapchat

Allow your followers/friends to know of your product knowledge and events first on Snapchat before any other platform. This makes your audience feel special and in-the-know, increasing engagement with you over Snapchat and at your main business/client contact place.

A Backstage Pass on Snapchat

Another way to make your customers feel special is to allow them to see what goes on behind the scenes of your polished brand. A look inside the life of a sales representative, how the products are produced or candid interviews about your product with people on the street are all entertaining ways to up your following.

Give-aways on Snapchat

Nothing circulates faster than a giveaway. Make it a customer appreciation event or a weekly drawing to expand the hype and make your marketing go further.

Contests on Snapchat

Contests just like give-aways attract a greater following. Contests require a little more action on the customer’s part, which they appreciate because many feel they have a better chance of winning free product or acknowledgment than with a give-away.

Ask Questions on Snapchat

Asking questions engages the customer and furthers your market research effort by gaining feedback. Snapchat accounts often create stories with slides that act as optional answers to a posted question. Users can screenshot their answers and your account will notify you which has the most response.

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