Getting More Traffic to Your Site Without Ranking High on Search Engines

The challenge for any website owner is to ensure that when people search for a product or service in your niche, they notice you and not others. To do this, site owners usually follow an illusively simple technique. They recognize how people are hunting for their service, build links, and optimize pages so that Google can locate, acknowledge and trust them. The purpose of making all this effort is to attract more organic traffic to their site.

I know the process sounds straightforward and effortless. But sadly, it isn’t. Imagine you’ve invested your time and energy to fulfill all the search engine requirements, but somehow failed to rank higher on it.

The purpose of this post is to create awareness amongst online entrepreneurs and blog owners that there’s plenty you can do increase organic traffic to your site and that too without spending an extra penny to build links, adding more content or making any changes to your current site framework.

Subjugate Your Competitors

Keeping an eye on the current competition is one of the best ways to outperform in your field. It’s not only a successful business tactic but can do wonders if applied appropriately in the SEO structure. Especially look out for fairly noncompetitive opponents trying to make progress in your field of specialization.

To begin this, you’ve to conduct an in-depth market survey to list out all the neighboring territories offering somewhat similar product or services as yours. Once you’ve assembled your list, you can now conduct a basic keyword research, and assess the pages ranking well on search engines.

Make sure to inspect their DAs, search volumes, the caliber of their content and the limit to which they’ve perfected basic optimization. Now make a strategy that how could you outperform their progress.

Conduct a SWOT analysis for your business and make use of it by highlighting your strengths, fixing your weaknesses, catching hold of opportunities and conquering threats.

There is no denying the fact that risk-taking leads to greater opportunities; however, it’s still important to reduce the risk factor by starting with a basic feasible version. For instance, maybe a single landing page or white-labeled product to start-off. If it shows improvement, you can proceed further.

The objective is to outplay contenders trying to take a lead in your space. Have faith that you can do this by spreading your services, and offering reliable user experiences in the relevant areas. After all, you’ve already created a credible brand, a strong portfolio and a robust website, which audiences are already focusing on.

Play Trump Card

Subject to your vertical, there could be an untried opportunity among potential buyers who don’t recognize or feel complacent with the product or service. For instance, if you sell mobiles, a lot of buyers may be hesitant of purchasing a mobile online or let’s say they always buy such things after consulting professionals. Well, in that case, they might prefer investing in a cheaper product to minimize risk or would rather avoid making an online purchase on the whole.

To cope with this situation, you need to introduce attractive and dependable deals that immediately grab your visitors’ attention and persuade them to invest into your product. Adding a page that includes ‘Best phones under $300’ or ‘Best Smartphones under $400’ deals could convince site visitors to spend more. Just make sure that these pages give the impression of basic feature contrast and don’t look too salty.

Besides adding such pages, you can also include useful buying guides and tutorials that will encourage potential customers to trust your products and spend their hard-earned money online. Keep in Mind, if you can make your potential buyers feel safe and protected, you might be able to switch their buying behavior.

Use Social Media

If you’re really serious about getting organic traffic to your site, social media is your safest bid. Just make sure to share your content in a proper way to drive the highest boost in traffic.

Build your online presence on platforms like Twitter, Facebook, LinkedIn, and Google+ to enhance your visibility and engage more audience.

How to Share your Content to Get More Traffic?

  • Customized Optimization for Each Site

Here you have to make use of your researching skills to find out the personalized criterion for each social media platform. Facebook, for instance, requires you to include an HQ image, a proper description having at least 80+ words and an engaging description beneath the image. Similarly, you’ve to figure out prerequisites for each podium. Make sure to optimize your posts accordingly to enjoy a higher number of shares, increased engagement and of course more traffic.

  • Prepare a Sharing Plan

Outlining a content sharing schedule is a great idea as it will help you become more organized. The motive is to avoid under-sharing or over-sharing on social media as it may do more harm than good.

  • Avoid Spamming

Never ever repost your content again and again on your social media pages as it will reduce your reader’s interest. If you ask me, a good blend of blog posts and videos, informative content from external influencers and sharing other thought-provoking statuses can make all the difference.

  • Add ‘Share’ Tab to Your Site

Don’t forget to include a ‘Share’ button on your site as it will enable readers to share out their favorite content right away from your site.

Make Your Account on Quora

Okay, so this one’s the simplest yet most effective step that can help you enjoy increased organic traffic without actually making much effort. The process is quite simple: people post their questions, and you’ve to reply them back with appropriate and useful answers along with suitable links back to your website. If you’re a pro in your field and know your work, believe me, you can receive an immense breakthrough in traffic.

Getting Started with Quora

  • Type quora.com and create an account
  • Develop and optimize your bio (include a few sentences about you, your work, experience, and passions)
  • Choose suitable categories
  • Hunt for great questions (pay close attention to correct grammar, industry relevance, etc.)
  • Post compelling answers (make use of correct grammar and appropriate formatting, add relevant details and stories, include suitable links back to your page)

Conduct a Content Audit to Track Your Progress

It’s not always about the amount of content you’ve placed on your site or the keywords you’ve stuffed into your write-ups to make them more visible to the search engines. It’s more about adding relevant content to your site that attracts your readers and compels them to come back for more.

One of the ways to analyze the performance of your site and to get rid of redundant and useless content is to conduct a content audit of your website. For this, you can either opt for a good-quality SEO Audit Tool or can also hire services of professional SEO to do this for you.

Keep in Mind, ‘Quality is the new SEO’. Content audit not only improves rankings but also help you identify the problem areas that need your attention.

Optimize for Your Buyer Personas

One thing that you should pay attention to is to understand that your objective isn’t to persuade search engines alone. Knowing your target market can help you curate the most relevant content that will naturally improve the SEO of your site.

To achieve this, you first need to write down your buyer personas. By doing so will help you know exactly to whom you’re conveying your content. Once you know your target audience, it’s time now to conduct a keyword research based on your consumer’s interest and the words/phrases they use in search inquiries. Remember, optimizing for search engines only is worthless and impractical and will result in nothing but keyword-perforated nonsense only.

Trigger Excitement

Engage your potential consumers emotionally or socially with your brand. There is always a group of enthusiasts who’re more interested in your content than anything else. I personally would like to visit those sites frequently that display something of my interest on their social media pages. Try to add something of value for your buyers and you’ll witness them coming over and over again.

Republish Your Content on High-Authority Websites

Getting your valuable content in front of new readers can help you get more traffic to your site. You can do this by republishing your useful content on large publications and websites. This is perfect because you won’t need to spend heaps of time and energy writing plenty of guest posts each month.

We all have heard the myth that republishing your content is harmful to SEO. But, the fact is it isn’t. Even Matthew Matt Cutts, the head of Google’s Webspam team knocked out this delusion. According to him, there is no harm in republishing your content if it’s free from spam or not crammed with keywords.

How to Get your Content Republished on High-Authority Sites?

  • Step -1: Look out for all the large publications in your niche that offers republishing option

Big publications usually have massive content requirements. So, if they offer republishing option, and you hold valuable and appropriate content, then you may definitely have a good chance. To begin with, find 7-8 large publications in your area and let’s get started.

  • Step – 2: Select Appropriate Content

What kind of content is the site looking for? Flip through your files to see which one of your content pieces correlate with the prerequisites. In case you don’t have any material that matches up the requirements, you can adjust it to make a perfect fit.

  • Step – 3: Submit Your Proposal

Once you have all the relevant details in hand, it’s time now to pitch the publication. The best way to do this is to submit your authentic content pieces first, so you can have an opportunity before pitching material from your page.

  • Step – 4: Make Your Content Ready

Once your proposal gets approval, start working on the content you’re planning to get republished. Assess and follow all the republishing rules mentioned on the site. Make sure to incorporate at least 2-3 backlinks to your posts and don’t forget to change the title, so that search engine doesn’t get puzzled while ranking your post.

By following this approach, you can get 3-5 posts republished every month and that too without investing any additional money or spending extra hours. And, you’ll be surprised to see the traffic inflow.

Final Words

In conclusion, to boost organic traffic all you need to do is to give your buyers what they want. Follow the above-mentioned steps and you will soon notice a substantial hike in your traffic without thinking much about search engine rankings.

How do you go about attracting demand in your industry? What mechanism works for you? Please leave your feedback in the comments section below.

Author Bio: Emma Alex is a freelance writer, experienced blogger, and a professional social media coach. Currently, She’s working with seomator.com. Furthermore, Emma assists in the business creation and control social media content planning.

SEO in Google

A beautiful marriage, a match made in heaven.

No exaggeration, because one cannot work without the other. Firstly, for those that do not know SEO stands for Search Engine Optimisation sounds technical and fancy and not only is it those two things but it is also highly effective.

In this article, I will cover the building blocks you need to know and need to have to make your website rank in Google.

  • The basics of SEO
  • Keywords
  • Websites content
  • The hidden stuff (Meta Data, Image File Names)
  • Tracking the results of your website (effectiveness, traffic and ranking statistics)

Sounds hard and complicated, but if you break up the components of SEO and how it works with Google, you will understand why SEO in Google is important and oh so very useful.

The Basics of SEO

SEO or Search Engine Optimisation is all about ranking. Everyone wants to have their website at the top of page one of Google. This is the aim. It is human nature to start at the top and read downwards as you were taught as a child to read a book or read anything for that matter. It is automatic. Now how to get to number one, I have listed some basic yet crucial steps below.

Keywords

Google is kind enough to have established a tool called “keyword planner” here you can find not only how much each keyword costs if you choose to use it to pick up a particular phrase or word on your website.

Keywords will usually be your industry, service, product, and area mixed with words like best, cheapest, top, etc. Think of phrases that customers, clients and yourself use when conducting a simple Google search and what would appeal to you no matter which industry, product or service you are looking for.

Same goes for your business. You want to match up keywords to a Google search that is related to your company’s products and services. Sounds simple? There are a few more hoops to jump through first.

Your website Content

You have the keywords that are most popular (most viewed) in your industry to target your audience highlighting your services and usually area. Now, where do you use them? The first place you should begin is in your website content. Seems straight forward, include your keywords when you are describing your services, products, and information about your company right? However, there is a catch.

There is an unknown limit on how many times you use your keywords, because if you do use them excessively Google may class your website as “spammy” meaning it is not a trusted and real website and your website won’t be listed on any page at all. For the safety of consumers, Google automatically identifies and classifies spammy websites. So, your website content needs to include keywords, but also your site’s content has to be easy to read and informative.

Because once you have attracted potential clients and consumers to your website you also want them to go through and purchase your product and services, and you want them to come back, right?

The Hidden Stuff

Here we get a little more technical. The hidden stuff is small but not insignificant in any way shape or form. It is not to say that without the following your website will not rank. However, with Meta Data, Image file names and Anchor texts (I will explain briefly don’t worry!) your website will have a better chance of ranking.

  • Meta Data: When you type in a search into Google, and you see the site title or phrase which will be a Bold blue link (this is the Meta Title) and the sentence or sentences below it (Meta Description). This is the meta data, and I don’t know about you but the more relevant, simple and informative the title and description the more likely I would click on that search result. Hence why it is important for your website to be successful.
  • Image File Names: Every website should have pictures, not only are they eye catching but as the saying goes “a picture can say a thousand words.” So not only is it important to have pictures for aesthetics but it is also important what you name each picture. Believe it or not, how you name your picture, should also include keywords which will help it rank when you enter the picture name into the website which Google uses to pick up as It cannot recognise the picture itself.
  • Anchor Text: This refers to having links from one page to another, connecting a product, for example, a “Conditioner product” should have a link back to the main “Hair Products Page” or “Commercial Plumbing” should link back to the primary “Plumbing Services” page. This makes it easy not only for potential clients and the internet users to navigate through your website but also for Google to rank your page.

Tracking your Results

There are many ways to do this, and unless you are a digital marketing expert I would leave it at that, leave it to the professionals. If you aren’t using a digital marketing company the only way you may be able to tell is perhaps if you have an inquiry form that includes “how did you hear about us,” searching for your website on google to see where it ranks when you type in specific keywords.

All of these are fine, but there are much more ways that can assess how many people visit your site, how long they spend on each page, which website they were referred from if your website is listed on a directory or was navigated from social media, etc. Beneficial and specific tools that the average Joe or Jane will not be able to calculate without an expert.

Summary

Here are the steps very briefly of how you can help your website rank in Google. And the steps any good Digital Marketing Company will use plus more to help your site not only rank but be effective in increasing internet traffic, exposure to products and services and hopefully increase the sale or purchase of your company’s products and or services.

  1. Research Keywords which relate to your industry, products, etc.
  2. Include Keywords into your title, body of text and subheads (just not too much!)
  3. Use the hidden tools (Meta Data, Image tags, etc.)
  4. Ensure you or your marketing company you have employed uses Google or other methods to track the effectiveness of your campaign, and if it is not as effective as it should be it should be revised and altered.

Good luck and happy ranking!

6 Important Ways to Keep Up With Google in 2017

Search engine optimization is continuously evolving and it is up to the SEO experts in the industry to make sure that they are up to date. If they are not keeping an eye on rankings or changes in Google’s algorithm they may suffer some harsh consequences related to their website rankings. This can result in a loss of profits for you and (even worse) your client, which no agency wants.

The truth of the matter is that Google has control and they choose what happens on their software. They have experts and coders working all day trying to find ways to stop aggressive black hat SEO from ruining their business, giving searchers falsified information based on dirty backlink building.

This is why we have seen so many algorithm and security updates on their system like Panda and Penguin, which allows Google to automatically assess a web page and deem it both high-quality and Google friendly or spammy and useless.

It is for this reason why keeping up to date with trends and Google’s changes are more important than ever before, so here are a 6 simple and effective ways you can make sure you stay ranked and remain in Google’s good books.

Make Content Engaging and Helpful

Why do people search in Google? Because they are looking for information (most of the time). I know some may argue against this but, for the majority, individuals come to Google for help and info and stick to Amazon when they’re looking to make a purchase. Google is very aware of this and ranks sites heavily on their content.

It is more important than ever to make sure that you are writing high-quality content that answers as many questions as possible. A study by Backlinko found that the highest ranked sites in niches normally had more content, approximately 1500+ words. When you are trying to rank a web page in Google, write it as long as you can without breaking away from the subject. Add media and remember to keep keyword optimization smart, not excessive. Google can see an over-optimized page from a mile off and recent updates seem to be focusing on this on-page aspect more and more in 2017.

Build Links with Relevancy in Mind

Unfortunately, you cannot go on the internet and begin building links from any site you please. Well, saying that, you can but you won’t get great results and you may even receive a slap from Google’s algorithm. Google has come down hard on spammers and terrible backlinks from spammy, irrelevant sites. With newer and better systems Google can now check the backlinks of your site and assess the anchor text, the co-citations and the quality of the site in general.

The truth of the matter is that Google wants to deliver its users relevant results that direct them to more relevant results. That is also the reason why it is beneficial to include outbound links on your posts – it indicates that you’re part of a community. If the site is not only low in authority and trust but also completely irrelevant to your site, Google will not take it as a viable source to rank you and you may not see a lot of SERP movement.

Matt Cutts announced himself that relevancy is the new page rank. Make sure backlinks are on relevant sites and use contextual anchor text that relates to the content it’s pointing too.

Use Google’s Web Tools

Google has restricted the use of many handy tools in the past, including the Keyword Planner (which is still available but no longer shows specific volumes) and the keyword tool on Google Analytics. However, this most definitely doesn’t mean they should be abandoned completed.

Google invests a lot of time and money to make sure that their webmasters have a bundle of tools and equipment to help them succeed with their business. When you look at all the options they offer you can begin to see the opportunity that you’ve missed. They offer features like the Keyword Planner (still incredibly useful), webmaster tools like sitemap submission and page rank, and if you cannot find any use for these tools there are a bunch of third-party tools that, in some cases, can be even more beneficial for your SEO efforts. Some of these include Moz, SEMrush, and Ahrefs.

Social Media is More Powerful than You Think

Social media is actually a lot more powerful than SEO. That concept can be hard to accept if you have been committed to SEO your entire life and have always seen results. The truth is, however, is that your audience are probably using Facebook, Twitter, and Instagram a lot more than Google. Sure, Google gets a lot of searches on a daily basis, but when you compare that to the number of sessions on social media it means nothing.

It is so important that you jump on the social media bandwagon because it is not only a great source of additional traffic but it also provides your SEO with no-follow social links, which add credibly to your campaigns and help improve trust. Even if there is a continuous debate over the effect of social links on web page ranks (because they are no-follow), they still have a place in the algorithm, whether you like it or not.

Also, social media acts as a way to communicate to your audience and some companies use it as a form of customer service. It gives you to the opportunity to close the seller-buyer gap and talk to customers on a personal level.

You need to be concerned about Site Metrics

When people think of SEO they immediately jump to the conclusion that backlinks are the best way to climb the SERP ladder. This may be true to an extent but Google has been making some changes and backlinks in combination with content and RankBrain are what really matter with SEO.

We have already covered content briefly as well as backlinks, but what about RankBrain. It isn’t really mentioned a lot in SEO and that is because not a much is known about it. Google themselves are still trying to work out how the algorithm works and learns – it’s a learning process on both ends. RankBrain is a form of AI that looks at lots of different signals that come from your site, including metrics like click-through rates and bounce rates.

What does this mean for you? Basically, you need to make sure that your site is user-friendly and has lots of hooks to keep the reader on the site. You also want to make sure the snippets/metadata for your pages are catchy and makes the searcher feel compelled to click it. This relates to the first point but it is important to make the content engaging and relevant! At the very least you should be capturing emails so you have some control over your traffic.

Keep a Fresh Eye on your Competition

If you are in a competitive niche or are in competition locally against another business, it is very important that you watch their site closely and monitor their performance. This is even more important when the competitors are also performing SEO. If they are staying in the top positions they are doing something right. Check their site, SEO strategy, and content. Your job is to either mimic or improve – we always suggest you improve on it.

Using tools like Ahrefs, SEMrush and Majestic are fantastic when it comes to seeing what your competitors are doing when it comes to SEO. Ahrefs is great for mass backlink checking, providing you with relevant, clean link opportunities; SEMrush is great for keyword analysis and page rank checks and Majestic is great for anchor text checks and topical flow.

Conclusion

SEO is an ever-changing game and in order to stay in that top position, you need to keep one eye on the rankings and one eye on the algorithm. It is essential that you play along with Google and don’t break their rules. There are so many dark practices that you can perform to achieve quick, easy rankings (PBNs, Web 2.0s, etc) but they are not as effective as white hat outreach and broken backlink building. Use the tips above to stay on the good side of Google. The last thing you need is a virtual slap and a decrease in site traffic.