Digital vs. Traditional Marketing: Which is the Best Way to Market Your Business?

Becoming a business owner in 2017 can be an extremely difficult feat, as the economy has begun to stabilise and the market is becoming much more saturated with business. It’s been revealed that only 20% of entrepreneurs are victorious in their business ventures after those initial two years.

One of the most difficult things to consider when starting a business is how you are going to build your brand and how you are going to market your services. The majority of modern marketing tools fall into two categories, which are “traditional” and “digital” marketing, the question is, which one is best for your business?

Traditional Marketing:

Traditional marketing is a craft that has been perfected over the span of centuries. Every advertisement you ever see, hear, or pass by are the result of carefully calculated and thought out by a marketing team. Traditional marketing has the power to stay with somebody long after they have come into contact with the advertisement or strategy.

Think about this, have you ever walked through a busy high-street and been handed a bottle of your favourite drink, or given a sample of food in a supermarket. All of these clever little ways to get you thinking and talking about a product or brand, fall under the umbrella of traditional marketing.

One of the best things about a traditional marketing campaign, is that you are most likely going to reach a lot of people over a short period of time, for example if you have a television advert set to air over the course of a day, then people are bound to see it. On the other hand, although you will be reaching a large audience, or putting your product in front of a lot of people, there is no guarantee that any of these people will want to buy your product or service, or even take notice of the advertisement.

There is a common saying in the marketing industry, called “throwing mud at the wall”, unless carefully catered to a specific/ niche television channel, or centred around the demographics and psychographics of your target audience, then you are essentially throwing mud at the wall and hoping that it sticks.

In other words, traditional marketing is all about thinking outside of the box and about timing. If you consider the people you are trying to sell to, where they will be, what they watch, what they listen to, and what they respond to, and then target your campaign to fit this, then you can have a really successful outcome. Some of the most simple yet effective ways to deliver brand marketing is to also hand out promotional items, such as wristbands, t-shirts and mugs.

Digital Marketing:

Digital marketing allows you to be more specific and precise with your targeting. Rather than using the “throwing mud at a wall” approach, you instead have the option of practices such as Search Engine Optimization, and Pay Per Click, which will put your company’s website in front of people who are seeking your service. This is great news for you, as it means that you are guaranteed to reach your target audience – this isn’t always a possibility with TV adverts.

As well as using SEO and PPC, many companies also choose to take advantage of social media as a key aspect of their digital marketing strategy. The reason that this strategy is becoming increasingly more popular is because it is a cheap and easy to use platform, and has also been proven to bring in one of the most successful ROI of all the marketing tools. Similar to traditional marketing techniques, digital marketing techniques and strategies are most successful when they are used together. For example, social media campaigns are useful when they are combined with SEO campaigns or PPC campaigns. All are effective on their own, but all are more successful when combined together.

Is Either one Better?

As with anything, these traditional and digital strategies are not without fault of their own. Following on from the “throwing mud at the wall” idea for traditional marketing, there is also no real way of tracking how effective your campaigns have been. For example, if a chocolate manufacturer decides to hand out free samples of their product, and also to produce a television advert, there is no real way of knowing how many direct sales have come from this.

Although you can take into consideration the rise/ drop in sales of a product, or a rise/ drop in enquiries based around the time or location, you can never be sure. As for digital marketing strategies and the use of social media platforms, there is often a two-way communication between both the company and the customers or clients, so any negative reviews that are left for the site, are made open to the public and can even damage the company’s reputation in the long run.

With all factors considered, it’s important to make sure that you put a lot of thought and consideration into your marketing campaigns. One of the best ways to ensure that you are making the most out of your marketing campaigns is by using both methods in tandem with one another.

Running various marketing campaigns, both traditional and digital and using the trial and error method will allow you to gain a better understanding on what works for your business and what brings in ROI. An unconventional, yet successful method could be to create a hashtag on social media and also printing out the hashtag on wristbands. There are so many different ways that collaborating and exerting these techniques could really assist your business in making a higher ROI.

8+ Best of WordPress Business Themes

Creating a business website with WordPress has never been easier. Just find a suitable theme for what sort of message your business wants to emit, and add your unique content. Sounds simple when it’s written down like this, but in reality, there’s many questions you need to answer before you end up with a well designed website for corporate use.
Please note that our WordPress themes somewhat differ from the similar but more niche oriented “StartUp Themes for WordPress


3Clicks

This theme has a lot going for it. For starters it uses the free plugin “Page Builder” which in an by itself is a great tool for any WordPress administrator. But coupled with powerful skins and predefined layouts, 3clicks provides an all-in-one user interface for creating virtually any sort of layout within the given framework. Plenty of color customization options as well as WooCommerce integration, this makes for a great all-round business theme.


Avada

Needs no introduction, the single best selling theme ever to come out on ThemeForest, with more than 160,000 copies sold and almost as many happy customers, you can never go wrong with Avada. Drawing upon the inspiration from others, you can create whichever layout, style or design you so dream up. If you only ever want to learn one commercial theme’s framework to use for your clients, this theme is it my friends.


X The Theme

One the other hand, if you dislike how Avada functions, you could try out X. Just like Avada, this theme is one of the top bestsellers on themeforest.net and also enables anyone to build anything within the WordPress universe. The difference in these two themes is not necessarily in the look and feel of the website itself, but more-so in how the administrator and webmaster interacts within the administrative panel, when customizing options and so on.


Enfold

One of the customers favorites, this theme has one of the best ratings out of any WordPress business theme out there, or any WordPress theme in general for that matter! And if you look at what Enfold offers, it is no wonder. Superb customer support for any sort of question, linked with a state-of-the-art documentation and FAQ, anyone who purchases this theme will find it within their range of creating unique and beautiful WordPress websites.


The Seven

This theme is perfect for anything with a commercial interest. With it’s clean lines, and sombre, almost dignified feel to it, you can be sure to impress your visitors with this design. Choose one of the many premade layouts for both the frontpage, and any other page in WordPress, using Visual Composer, an easy to use drag & drop interface for building content like never before.


Jupiter

More than 20.000 users have purchased a copy of Jupiter, a perfect theme for anything WordPress. With it’s advanced and unique custom-made template system, you have dozens of templates ready to be put into good use with your webcopy. All you need to do is choose how it should look, and then enter the text into the ready-made fields and your layout will be fully responsive and work perfectly. Every time.


Sahifa

Sahifa is one of the best selling themes at the envato marketplace, and for good reason. A very solid and extensive foundation lays the stepping stones for virtually any blogging or news site imaginable. Updated regularly and well documented, this theme has earned it’s 1st spot on this list as being the best all around adsense ready theme, usable for any situation. While the theme might be slightly over-bloated in my humble opinion, this is common for many themes, and appears to be the norm of TF submissions these days.


BeTheme

Just look at it, a great theme to showcase any sort of portfolio, image-rich product list, or other type of content relying on beautiful, high-quality, retina-ready photographs. This WordPress theme is a stunner!


Cinematix

Social Network Theme that works perfectly well for creating a similar type of website to some of the famous sites out there such as Facebook, LinkedIn, and many more. The name implies a heavy connection with the movie industry, although I’ve found many purposes for this theme spanning further to a BuzzFeed Clone for WordPress, and much more.


 

12+ Best WordPress Themes For Startups & Medium Companies

WordPress Themes for StartUp’s. Okay – we’ve all been there, had a great idea for a service, product or other professional venture, where we just want to get the ball rolling as fast as possible. Since we are now writing the year of our lord, 2015, we should not get slowed down by any trivial obstacles such as WordPress Hosting, WooCommerce themes, or indeed as today’s topic, WordPress Themes for businesses and startup companies.

In choosing a well-crafted WordPress theme, with a solid framework as foundation, you ensure that any content you create online is easily manageable and looks it’s very best! Since WordPress can scale tremendously well, and by the time of writing, have had more than 12 years of development, you can focus all your energy on building your startup business, compared to being on the phone every other hour with your web developer.

The list we’ve gathered here consists of 2 free WordPress themes, and the rest are premium themes, not just in their price, but in their content as well. We have not tried out or purchased all themes listed here. This post contains affiliate links, which means we can get credited for any sales occurring from these clicks.


Zerif Lite
zerif-showcase

The most downloaded non-official WordPress theme ever! Zerif Lite can do more than you might think, and all for the price of absolutely nothing but time! While it is possible to use Zerif Lite for many types of projects, it might not really be time-saving until you’ve made quite a few different layouts and familiarized yourself intimately with the framework, but since it’s using the official WordPress Customizer API, then chances are you’d have to learn the framework eventually anyway.


Shelley

shelley590

Our own free WordPress theme, Shelley has a ton of usability packed in a lightweight shell. Use it as a portfolio, personal blog, company website, or onepage layout, it’s up to you. Just like Zerif Lite, Shelley uses the WordPress customizer for it’s extensive options, and through our years of experience as webmasters as well as webdevelopers, we believe we’ve come up with a great compromise in flexibility and easy of use.


Divi Theme
divi2-screenshots

This is the flagship theme of ElegantThemes.com – A well known an excellently established theme developer business. Featuring unique complex addons, such as the divi page builder, a one-of-a-kind tool to build any sort of page layout with drag and drop ease, more than 16+ predefined layouts to suit 99% of all needs, and a natively responsive and mobile friendly stylesheet that automatically takes care of all devices and browsers, this theme is a sure winner!


Sleek

This is truly one sleek theme, built on the one and only Bootstrap framework by Twitter, featuring Visual Composer, the most famous and widely used page building plugin for WordPress, this theme is off to a great start. What makes this ideal for startups is the fact that it already comes ready with WhoaThemes VC extensions, as well as the Mailchimp integration. Apart from that, the design is of course responsive, and translatable, and there’s plenty of customization options for those who like that.


xLander

xLander is simple and stylish, and can actually be used for both a personal blog, as well as your startup company’s official home on the internet. It is made to be used with Visual Composer for easy page building, and features the latest bootstrap as well as a powerful theme option framework. You get here a theme of very high quality. There are lots functionalities and also responsive, easily translatable and there are lots of functionalities. Where xLander really shines apart from the theme itself, is their support and updates.


SmartMVP

SmartMVP is a clean and minimalist theme. It is perfect for people who just want to have a single theme, without too many “disturbing” elements. Also of course it is responsive, so you can use it on mobile devices. It is a really beautiful premium WordPress theme for your startup, with lovely fresh colors. It caters mostly medium or larger sized startups. The theme is responsive, and there are lots of functionality, so you can change the design of the theme for the flavor that you like.


Startuply

Not just a website in an by itself, but also a coming soon theme for those who are still producing their content, or marketing their product/campaign launch. With 10 different layouts predefined by the author, you can be sure to get started with ease, and using minimal effort on your own part in getting everything to work correctly on the website, you have much more time to build and launch your own startup company.


Startup Idea

This is another theme building on the legacy that is called crowdfunding. Now you can effortlessly build your own WordPress Crowdfund site. Featuring A responsive design, whose view of the contributions is slightly inspired by kickstarters design, which is nothing less than perfect some might say. There is an excellent range of functionalities in the theme, so you can personalize the theme’s design to your liking.


Lane Startup

This is is a great minimalist and modern theme for any start up business wanting to get started in style. Its very bright color in contrast with the individual orange colors give the theme a very fresh design. You also get a good range of options, and even a custom mailchimp plugin for integration smoothly with your mailing list.


Founder

Beautiful all-round theme for any startup company looking to build a minimalistic website with ease. One of the few themes on this list that incorporates EasyDigitalDownloads in the WordPress theme!


LaunchKit

A complete landing page solution for WordPress. So far so good, on the cover it looks great, but where it truly shines is in the customization options. Create a complete package with logo, mobile apps and everything.


 

Prestige


 

Bivio