It may come as a surprise but many people are still tracking their followers, likes, tweets and comments using obsolete techniques. I hope you don’t fall into this category of people.
In this article, I want to take you through the big four of the top social media marketing tools that often get overlooked. When people think social media management, they often think of some of the more popular tools like Hootsuite and Tweetdeck. Yet, while these big names are quite good, there are other tools that don’t get their fair share of the limelight.
The following are five excellent tools.
Cyfe is an all-in-one business dashboard tool. Have you ever wanted to have on reporting dashboard where you can plug in any data you want? For example, Google Analytics data, email marketing and yes, social media metrics and data. Well, if you have, Cyfe is just what you have been looking for.
It is possible to white label the dashboards for any audience. With its API access, you can connect anything and everything. You can create multiple sub-accounts and unlimited dashboards.
Curalate unlocks the power of images. We have all experienced that thrilling moment of discovery and then watched it turn into one of frustration. Brands can miss out completely on opportunities because their most aspirational content is disconnected from the point of purchase.
But, it doesn’t have to be this way. What if your customers could easily go from inspiration to action? What if your brand’s locations, influencers and affiliates could easily drive their digital audiences to you? What if you could optimize your brand’s images and video to increase discovery and make your brand better?
Curalate makes all this possible. With Curalate, you can connect visual social media content directly to your products and services making it easier for customers to discover your brand and make a purchase. This reduces customer frustration and drives serious engagement, traffic and revenue for your brand.
Curalate collects all the visual assets that surround your brand, connects the specific products in them, and makes them actionable. And, the best part is you can tag once and Curalate’s discovery cloud allows you to use everywhere which means you can track its full impact on your business.
3. Social Rank
You probably already know that the social media analytics tools market is saturated. There are literally hundreds of tools on the market. Most of these tools focus on content and the performance of content, for example; what time of day you should post, what hashtag to use, what content to push out, and so forth.
Social Rank is different in the sense that it allows you to better understand your audience on Twitter and Instagram. Followers are ranked based on:
- Most Valuable
- Most Engaged
- Most Followed
- Best Followers
4. Quuu and Buffer
These two are listed together with good reason. Do you ever wish you had a way to have curated content posted to your social media accounts that is relevant? Or, do you ever struggle finding content that’s relevant for your audience to help establish you as an influencer or a leader/authority of your specific niche? Quuu helps bridge this gap. Fact is, for many small business people, some days you simply don’t have the time to find great content to share with your audiences.
If you fear automated tools, then Quuu is the way to go. Quuu has some built-in automation but is actually hand curated. Quuu staff go out and based on topic categories that you are interested in, they hand curate the content and push it to your Buffer account which then gets pushed out to your social media followers throughout the day. This therefore means that to use Quuu efficiently, you need Buffer.
Buffer is an auto-scheduling tool for social media accounts. Hand curated content makes a big difference because it tends to be more relevant than content picked via a fully automated process. Quuu has a free option that allow you five Interest Categories and up to two content suggestions per day. Paid accounts start at $10 per month for ten interest categories and six content suggestions per day.
As mentioned before, the social media tools market is saturated. Some tools are great while others are simply annoying dashboards that don’t help you accomplish much. Also, some of the tools that are hyped up a lot are not necessarily the best.