PurelyShopping: A Free WooCommerce Theme in 2015

We’ve just released yet another 100% free WordPress theme, this time to use as ecommerce, although it is of course possible to just use the blogging features!

This theme features a minimalistic design style, with a responsive layout that works on all devices.

For a great example of what’s possible with our themes, check out Incredible Planet. Remember to also look at the entry pages.

Built with WordPress and WooCommerce best practices, this theme is sure to be a great addition to your WordPress/WooCommerce installation.

We also advice you to take a look at our WordPress Plugins, as well as our WooCommerce Plugins

$0.00Add to cart

View Demo

  • Version:


  • License:

    GNU GPLv2

  • Requires:

    WordPress 4.0+

  • Framework:

    Bootstrap and Underscores

  • Layout:

    Responsive, mobile friendly

  • Colors:

    White, Blue, Light

  • Released:

    25 May 2015

  • Updated:

    25 May 2015

  • Browser(s):

    IE9, IE10, IE11, FireFox, Chrome, Safari, Opera

Web Hosting

Installing WooCommerce Theme: PurelyShopping

  1. First go to Appearance -> Themes & click “Add New” – Search for “purelyshopping” or alternatively,  obtain the .zip file from, then do the above step and also click “Add New” then “Upload New” and choose the zip file.
  2. Click Install (If you encounter an error message during install, please report it to our Support section)
  3. Once installed, click activate and the theme is now installed and running!


Setup: PurelyShopping

Go to the Apperance -> Widgets section, and configure your plugin widgets.
The below example is from the screenshot demo content, and features the free plugin “Meta Slider”, as well as the custom text modules native too WordPress, and then WooCommerce widgets for product display.




  • Added Color Controls for Navigation Links & Background
  • Added Excerpt and Featured image on category/archive pages
  • Added option to disable topmenubar
  • Updated CSS with a few minor changes


  • Fixed headers output issue
  • Added logo option in customizer settings (will replace title & tagline)
  • Small changes to structure (nothing visible)


  • Removed TinyNav and replaced with SlickNav
  • Updated CSS to reflect changes to the menu
  • Updated CSS to improve layout on responsive devices

If you are looking for AdSense optimized WordPress themes, then click on the link.

35 thoughts on “Free WooCommerce Theme: PurelyShopping

  1. Hi Admin!

    Is there a possibility to have both the logo AND the page title one by/over another? How could I eventually modify it?

  2. Hello,

    I can not get my top left and top right menus to show and I can not get the sub menus to display properly. What is the best way to solving this issue?

    Thank you,


  3. Hi there! When you view this on a mobile phone, it only shows the first item instead of all items. It doesn’t scroll down to see what else is there.

    Any suggestions?

    Thanks for a great theme!

  4. Something else is this theme is awesome for being FREE! One other suggestion I’ve ran into is being able to put media in different folders. You can attach it to categories but anyway to update to way those categories become folders? It would be much easier to navigate media with folders… for sure!

    Either way thank you very much for this fantastic theme!

  5. Hello, I have a product that has many variations (t-shirts with different sizes, colors, brands, styles). Is there any way to hide the variation combos that are not available?

    For instance, I have Gildan and Hanes shirts with each having their own styles. When Gildan is selected from the product options is there any way to disable the Hanes styles?

  6. I am using the purelyshopping theme for my site. When i select a product from the Shop page, the product page opens but all the side bar menu’s end up in the footer.
    Any ideas on what might be causing it?

    Any help much appreciated.

      1. I test with Chrome version (Version 45.0.2454.93 m) and a resolution of 1600 * 900
        It works fine in all the pages, its just that when i select a product from shop page, the side bar in product detail page doesn’t display correctly and gets to the footer area below all the product details.

        1. I will try to look into this, although I do not see any issue when uploading a large image. I have an update rolling out later today for this theme, hopefully I can include a fix for your issue.

  7. Hello,

    I have 2 questions:
    – how to make that the page with blog posts show just the featured image and few rows and read more button (right now it shows whole posts)
    – is there any way to improve the top menu (the blue one) to make the texts “stay in the container”? Cause on 12 inch monitor the menu just goes “out” and is on the background (I hope I explained it well, I would add a printscreen but I can’t)

    Thanks for your help!


      1. I solved the blog by adding custom links, so I don’t need the archive, but I would really appreciate to solve the layout problem (I don’t want to switch off the menu, I want it there), I’d just be happy if it remained in the container when viewed on iPad smaller screen…any help? Thank you very much!

  8. Hi…
    1: how to change the navigation text color and navigation text background
    2: top royal blue bar- can that be hidden or able to change color
    3: what the ideal payment gateway
    4: how to add banner picture on front page


    1. Hello!
      1) Go to “Apperance -> Customize -> Colors”
      2) Go to “Apperance -> Customize -> PurelyShopping Settings”
      3) The theme is not linked to payment gateway, you can use anyone WooCommerce uses!
      4) To add a banner picture, please add a Slider Plugin and put widget position in “Top Content” / OR / Add simple widget to “Top content” with just an image. (1170 width)

  9. Hi there.

    Is there a chance to add a custome logo instead of just the shop name in the left top corner?

    Thanks in advance,

  10. Hi, this theme is not support the mobile device. so it really important with e-commerce to support with mobile device and other.
    I really appreciate with this them if it support with multiple devices.

Leave a Reply

Your email address will not be published. Required fields are marked *