Why do you need to redesign your website

A professionally created website serves as an asset to any business. It performs essential roles on the aspect of promotions.

Investing in effort, time, and money is a good start of redesigning a website. You don’t need to change everything on the platform. The main task is centered on modifying some parts which need improvement. By simply giving a closer look to this concern, marketing goals will become easy to achieve.

Here are some of the reasons why people need to consider a redesigning:

  • For better results. Every company wants to expand and increase the recorded sales. However, there are times when the previous website doesn’t serve it purpose anymore. The target audience is not reached which result to a declining operation. Redesigning a website will help on finding out the specific group of people you must prioritize. There will be better results when the website is modified into something fresh.
  • For coming up with a responsive website. Nowadays, consumers are impressed with those sites which allow quick loading time. Delay is a primary enemy in business that must be taken into great consideration. If you let the customers wait for several hours, there is a great possibility for them to visit another site. You wouldn’t want such situation to happen. It is highly recommended to redesign your website and make it mobile-friendly. Being responsive also means that a website could adapt to the variations in the screen size of all types of gadgets. This will lead to a good SEO (Search engine optimization) rank.
  • For updating the web technology. In the modern world, the web rapidly changes. The existing platforms and software today might not be applicable on the succeeding years. Technology is quite advanced, making business more complicated. Entrepreneurs must always remember that a website needs frequent maintenance and updates. By simply communicating with a reliable and competent web designer, you can expect for an enhanced site.

Scope of redesigning the website

  • Eliminate the unnecessary and substandard features. Experiencing minor and major flaws is inevitable. Due to lengthy existence in the industry, there’s no wonder that a website fails to accomplish some of its intended activities. A problem arises in the number of links and software. It is essential that a web designer can detect any mistake before the problem get worse. Viewing the analytics will provide sufficient information about the specific items which are rarely used.
  • Install new updates for website security. With the desire to earn money instantly, there are emerging scam companies and hackers to gather information. Redesigning a website must involve the application of updates for utmost protection.

Importance of redesigning

As an innovative entrepreneur, you need to be attentive on the needs of your company. Instead of being contented on the current website you have, try to do several modifications. If you really want to meet the global standards, you need to make your brand known by the potential customers. Through redesigning, you will be able to convey the message among the target audience.

How To Take Screenshots on Computers for Bloggers and Authors

There are number of reasons why you want to take screenshot on your PC. Taking screenshot is a very common activity we do in our daily routine. We may want to save different activities on screen for later use. Usually we want to save some designs and graphs to show them to your clients. Web designers who work on different projects need to discuss about the project on different levels with their clients.

We frequently hear the same question from different people about the method to take screenshot on different devices. Here I have collected some methods to take screenshots on different operating systems.

Windows OS

One of the most common ways to take screen shot is by use PrtScr button on Windows OS. Everyone must be familiar with this method. This PrtScr button is available on the top right side of every keyboard. Once you hit the PrtScr button the image of the screen is automatically saved on the clipboard.

Mac Os

Different operating systems deal with different functions. The method of taking screen shot is different on different devices. To take screen shot on MacOS simply tap Command+Shift+3. Tap all three keys at once. Taking screenshot on Mac is much easier than taking on other operating systems.

Windows Vista or Windows 7 OS

Other than the PrtScr method which I have already discussed above, you take screen shots on Pc using the spinning Tool. Click on the start button at the bottom left corner of the image following by programs, select accessories and then spinning tool. This tool will take the screenshot of the selected portion of image. The image will be saved automatically in the picture library folder.

Let us discuss some screenshot tools:

You can take screenshot on computer by using built-in-tools and third party programs. There are also some paid tools available that helps you to take the screen shot of PC.

Awesome screenshot


Awesome screenshot comes up with amazing features to capture image. It not only allows you to capture the image from the screen but also helps you to edit and save the desired portion of the image. After sharing the image to your local disk or Google drive it is easily shareable.

User snap


User snap also has some unique features. It helps you to take the screenshots on your pc. It helps you to take screenshot directly from your browser page. After you install you can use all the features for free for about 20 days.

PicPick


It is a well known screenshot tool used by web designers to carry out their tasks. It helps you to create browser screenshot by providing variety of options. After you install this application on your computer, it should be used as follows.

  • Open PicPick.
  • Choose the selection. In this case, you will select Screen Capture.
  • Select the parts or the entire screen.
  • Save the screenshot.

Final Conclusion

whether you’re taking a screenshot on PC or Mac, you’ll need the process to be simple and quick. Above few methods will help you take a screenshot easily without a fuss so you can quickly send design mock-up or work related screenshot to client.

4 of the Top Social Media Marketing Tools You Should Be Using

It may come as a surprise but many people are still tracking their followers, likes, tweets and comments using obsolete techniques. I hope you don’t fall into this category of people.

In this article, I want to take you through the big four of the top social media marketing tools that often get overlooked. When people think social media management, they often think of some of the more popular tools like Hootsuite and Tweetdeck. Yet, while these big names are quite good, there are other tools that don’t get their fair share of the limelight.

The following are five excellent tools.

1.     Cyfe

1_cyfe

Cyfe is an all-in-one business dashboard tool. Have you ever wanted to have on reporting dashboard where you can plug in any data you want? For example, Google Analytics data, email marketing and yes, social media metrics and data. Well, if you have, Cyfe is just what you have been looking for.

It is possible to white label the dashboards for any audience. With its API access, you can connect anything and everything. You can create multiple sub-accounts and unlimited dashboards.

2.     Curalate

2_curalate

Curalate unlocks the power of images. We have all experienced that thrilling moment of discovery and then watched it turn into one of frustration. Brands can miss out completely on opportunities because their most aspirational content is disconnected from the point of purchase.

But, it doesn’t have to be this way. What if your customers could easily go from inspiration to action? What if your brand’s locations, influencers and affiliates could easily drive their digital audiences to you? What if you could optimize your brand’s images and video to increase discovery and make your brand better?

Curalate makes all this possible. With Curalate, you can connect visual social media content directly to your products and services making it easier for customers to discover your brand and make a purchase. This reduces customer frustration and drives serious engagement, traffic and revenue for your brand.

Curalate collects all the visual assets that surround your brand, connects the specific products in them, and makes them actionable. And, the best part is you can tag once and Curalate’s discovery cloud allows you to use everywhere which means you can track its full impact on your business.

3.     Social Rank

3_socialrank

You probably already know that the social media analytics tools market is saturated. There are literally hundreds of tools on the market. Most of these tools focus on content and the performance of content, for example; what time of day you should post, what hashtag to use, what content to push out, and so forth.

Social Rank is different in the sense that it allows you to better understand your audience on Twitter and Instagram. Followers are ranked based on:

  • Most Valuable
  • Most Engaged
  • Most Followed
  • Best Followers

4.     Quuu and Buffer

4_quuu

These two are listed together with good reason. Do you ever wish you had a way to have curated content posted to your social media accounts that is relevant? Or, do you ever struggle finding content that’s relevant for your audience to help establish you as an influencer or a leader/authority of your specific niche? Quuu helps bridge this gap. Fact is, for many small business people, some days you simply don’t have the time to find great content to share with your audiences.

If you fear automated tools, then Quuu is the way to go. Quuu has some built-in automation but is actually hand curated. Quuu staff go out and based on topic categories that you are interested in, they hand curate the content and push it to your Buffer account which then gets pushed out to your social media followers throughout the day. This therefore means that to use Quuu efficiently, you need Buffer.

Buffer is an auto-scheduling tool for social media accounts. Hand curated content makes a big difference because it tends to be more relevant than content picked via a fully automated process. Quuu has a free option that allow you five Interest Categories and up to two content suggestions per day. Paid accounts start at $10 per month for ten interest categories and six content suggestions per day.

Conclusion

As mentioned before, the social media tools market is saturated. Some tools are great while others are simply annoying dashboards that don’t help you accomplish much. Also, some of the tools that are hyped up a lot are not necessarily the best.

How To Build a Community Website with WordPress

Community websites can help users interact with each other, this method will help each user to build trust and karma when they involved in community discussions.

Before long, the only way to build a community website is by using forums software engine such as phpBB, vBulletin and Simple Machine Forum. Some of this forums software need a paid license for you to use it on your community website, unless you’re willing to chunk up a few hundreds for start then this is not the ideal way to build a community website.

Alternately you can use a free GPL software such as WordPress to help you quickly build a community website, better yet, it is much easier, cost effective and tons of tutorials to get you started. Here are few tips to help you build community website with WordPress.

1. Install BuddyPress WordPress Plugin

BuddyPress is the leading addon plugin for creating a community based WordPress website. Installation is easy, you just need to download BuddyPress plugin via your WordPress dashboard->plugins->add new->search for BuddyPress, its that simple. The plugin was built to have one click install and auto config features. However you could tweak or disable features you don’t need via BuddyPress settings after you activated the plugin.

2. Install BBPress Forum WordPress Plugin

If you need additional section for discussion for your community website, then BBPress plugin would be the absolute choice. This plugin will build a separate page for forums so users can easily create topic and discussion outside their own BuddyPress community circle.

3. Find a compatible WordPress BuddyPress BBPress Theme

Not all WordPress theme built out of the box that support BuddyPress and BBPress, some themes might need further tweak and customization before you can use both plugin properly. This will cost you time and money to hire WordPress developer to help customize it. Fortunately there are a few place you can quickly download, install and use the WordPress theme that fully support BuddyPress and BBPress plugin.

You can visit MagPress.com for their free collection of free WordPress themes, not only they support BuddyPress and BBPress, they also support eCommerce WordPress plugin, Woocommerce. All their recent themes comes with unlock full features with built in premium features such as 700+ Google web fonts, slider or article featured posts, advertisement options, built in schema markup and highly SEO optimize and fast loading themes. Unlike other free theme provider which locked their theme’s features with paid wall, MagPress team offer all their themes’s features for free and if you like their themes, you can choose to purchase their developer version which allow you to access their support forums and email support, even though this is not a mandatory.

You could also download free BuddyPress themes from Dezzain.com, especially their highly customizable theme, Mesocolumn. This free WordPress had been actively download and installed more than 10,000 times in WordPress.org. The theme support also active and also get updated daily support from theme author.

Final Conclusion

Building a community site using WordPress is much easier compare to using a standalone forums software. There’s lot more features you can add to your BuddyPress powered website such as adding user karma point, user badges, user custom profile and many more. You’ll be able to find free BuddyPress plugin addons in WordPress plugin repository which had thousand of community related plugin addons that can help you improve your WordPress community website.

Golden Rules on Running a WordPress Site

WordPress has become the most favorable content management system for bloggers, and been so for quite a while now.

Based on web statistics, WordPress powered almost 28% of the internet’s website. Almost all web hosting provide a one click install WordPress CMS solution for anyone who didn’t have any experience on installing and setup WordPress.

Few of the reason why WordPress is favorable by blogger are they’re fast, easy and SEO friendly. Unlike any standalone custom CMS, WordPress is frequently updated by WordPress developer to prevent any future security loop hole and always make adjustment and upgrade to the CMS core for better loading speed and better user experience.

However running a WordPress website will not be 100% easy. You’ll need to tweak there and there in order for you to run the website smoothly and problem free. Here are few tips to run a WordPress website.

1. Install a cache WordPress plugin

Even if you’re on dedicated hosting server and expected to handle heady traffic, it is recommended that you install a cache WordPress plugin to minimize the server query and page loads. 2 seconds load time definitely better than 4, right? There are a few popular cache WordPress plugin that were favorable by WordPress users such as WP Super Cache and W3 Total Cache.

2. Choose a responsive WordPress theme

With the increase of mobile users in today digital age, desktop or portable computer wasn’t the only way to browse the internet anymore. People now use their mobile phone to search, read and write so it is inevitable that you need a WordPress theme that can adapt to user’s mobile small screen. Doing a quick Google search of the term “responsive wordpress themes” will bring up the themes that suitable to use for your WordPress website to make sure your sites is view-able for mobile visitors. If you’re looking for a more solid and modern responsive WordPress themes, you can visit MagPress.com and browse their 400+ collections of free themes.

3. Install an image compression WordPress plugin

Images is one of most bottleneck resource when come in running a website. If your post had one large image with size 2MB, it will took longer time to load and this will effect your visitor’s user experience, according to research, it only took 2-3 seconds before visitor decided to leave your site. To help auto compressed your uploaded images, i would suggest install WP Smush-It image compression WordPress plugin.

4. Install a search engine optimization WordPress plugin

Even though WordPress is already a SEO friendly content management system. It is by far perfect, you’ll need to install a SEO WordPress plugin that can help you handle the in-page and off-page SEO. You could choose either All In One SEO or Yoast SEO WordPress plugin for this.

5. Optimize your most visited posts

Although this is not a necessity, you should probably try to optimize your most visited posts. How to know which post had the most visits? if you have Google analytic setup for your site then it will be easy to check in your analytic dashboard. Alternately, you can install Google Analytics Dashboard for WP to directly view your site analytics via WordPress admin dashboard. After you determined which post to optimize, use Google Pagespeed Insight to check your post’s speed score, try optimize to 80/100 score at least. Don’t get too obsesses of getting a perfect 100/100 score because its likely impossible.

Final Conclusion

Running a WordPress website is considerably easy if you know what to tweak and optimize. With the growing of WordPress community around the internet, you can easily find any topic related to WordPress tutorials when ever you want.

Why App Store Optimization is Imporant

You’re in the process of creating your dream app, which you just know people will download in droves. All you have to do is publish it on one or several of the app stores, right? Not so fast. Long gone are the days of instant app millionaires, this isn’t 2008. That’s not to say there aren’t countless numbers of app success stories every year–there are–but, these app developers had a marketing and app store optimization plan in place way before launching their apps. With millions of apps already in the market, how will you help your debut to stand out? How do you plan to get buyers, downloads and users?

Develop a useful app

App optimization won’t work if you create an app which isn’t interesting or useful. During the Angry Birds craze, there were a host of copycat apps that actually did quite well. Yet, many of them didn’t. You don’t want to oversaturate the market with a copycat app. Yet, your mobile app doesn’t just have to become another version of your online store or business.

You can make it much more creative to appeal to an even larger audience than your current customers. One such app is the Purina Petcentric app, which helps you find pet-friendly locales when traveling. Purina is a pet brand, but their app is actually useful as well. So, if you start with making something useful for your target market–your app optimization results will go even further.

Plan your app release date in advance

The reason you want to do this is to ensure you get press coverage. In addition, you should keep up with major announcements in the tech world because they will compete with coverage for your app. The objective is to build anticipation around your app and get it previewed by influencers.

Make sure your app can get indexed for Google

You may not have known that app indexing is markedly different from web indexing. The reason is apps don’t have “pages” or “sites” for Google to crawl. In addition, they do not have hyperlinks to connect to one another. As a result, you must use app indexing in order for your app to show up in Google search results. This lets crawlers read your in-app content and index it. What does app indexing mean? It means you must have a webpage. When Google indexes apps, it connects it with web content. This way, it gives the user two search options–content in the app or in the browser. Your onsite mobile app landing page should include:

  • Keywords in the title tag
  • URL
  • Image ALT text
  • Meta description
  • Content

You also want to ensure your mobile app landing page is mobile-friendly so that mobile and desktop searchers can view it clearly. Not to mention, it should detect the device used by the searcher in order to direct them to the corresponding app.

 

Create an epic description

Now that you have a useful app, you need a description that will not let new users turn away. Make it bold, action-oriented and easy-to-read. You should definitely do this for the first few lines of your description, as it’s all anyone will read before deciding whether your app adds value to their time. It’s worth it to come up with a distinct and alluring description. Just make sure it’s factual, as well.

Ensure your app description is scannable

Users are bombarded with a bevy of apps. When writing your description, break up your paragraphs and use bullet points. People don’t want to read a diatribe or novel about your app. If you have press coverage and/or user testimonials–add those too. Not to mention, these are items you want to list:

  • The version number
  • Bug fixes
  • Changes made through updates
  • Links to the app website

Ask for user feedback

The modern user wants their voice heard. You should give them the platform to do so through your mobile app. By giving unhappy customers an avenue for reaching out to you, it shows them how much you value their opinion. As a result, you should include a “Send Feedback” button in your app which connects straight to email.

This can be a two-way channel for helping to improve your app. The customer is also left feeling better when they know they can get instant support. Once you have helped them, you can ask them for a review. If they are happy with your level of customer service, it is more likely they will leave a good review.

Place keywords in your title

You want people to download your app. Just like marketing your website, you need to make use of keywords.

Don’t use the name of another app

Some app developers use a black hat tactic of creating names similar to existing apps with the hope the user won’t know any better and download the copycat app. This has annoyed millions of users, that Apple may even ban your app from their store. You also want to stay away from generic terms such as “photos” or “music,” which may turn off users.

Keep your app title under 50 characters

Put yourself in the shoes of your potential users. They don’t want to read a horrendously long title. This is why your title needs to be engaging, clear, direct and short.

Measure your results

Revenue is one thing, but you also want to know which features are drawing people in and which ones cause them to leave. It also helps to know how often people use your app on a daily basis. Here are some key metrics to measure:

  • Your daily and monthly active users
  • Retention rate
  • Average revenue per user
  • Lifetime value
  • Keyword ranking

Consistently update your app

Apple will remove apps which have not been updated for an extended period of time. Furthermore, Google highlights sites which are consistently updated. With regard to Apple, they want to know that the developer will regularly improve the user experience. It’s also important to update your apps to comply with any modifications in Apple policy.

There you have it, essential tips for app optimization. The last thing you want is to launch your app and find only three people downloaded it within a week’s time. You need to have a plan, implement your plan and optimize your app to ensure you get the maximum number of users and downloads within your target market.

Making Your Bathroom Intelligent: Smart Reflection

Since the dawn of time, mankind has been making improvements for virtually all aspects of life. We learned how to control and manipulate fire, we invented the wheel, we crossed the vast oceans. These days those times of old fashioned pioneering has long since passed, and we’re looking ever increasingly inwards for expansion and innovation.

With the invention of Smart Reflection, a smart mirror, we are asked to take a look at ourselves, but at the same time, do so with the added augmented reality that the so called intelligent mirror provides.

Smart Reflection offers it users the capability to receive everything from the weather report, to Facebook status updates directly displayed on the mirror, all while having your own image reflected back at you, making it possible to both shave and look at funny cat pictures.

Developed by an app development agency for internal uses, they quickly realized the potential for the mirror as a commercial product, and have as such shifted their focus to incorporate tech users of all ages and levels of proficiency.

Designed to be running on very little power consumption, (the Raspberry Pi 3B uses ~2.5Watts on full load,) the mirror could potentially run 24/7, collecting data used for other household sensors such as thermostats, window actuators and power supplies.

While most of the available input and outputs on the single Raspberry Pi will be used for the mirror, it will be relatively easy to add another unit in series to the aforementioned one, thus making it possible to connect every IoT device in the household together, meaning that the normal bathroom routine can be excellent time for micromanaging the kids electricity usage for instance.

Coupled together with the Raspberry Pi will be a standard PC monitor, placed upon a two-way mirror allowing for the users to see their own reflection at the same time as seeing data displayed on the mirror, just as if it was the monitor itself.

While we foresee certain problems with shaving and watching last night’s basketball highlights, the concept is interesting, and provides unique use cases not previously considered as far as we know.

Smart Reflection is not the first digital mirror however. There have been a few failed attempts on Kickstarter, and various amateurs have built their own private version for home-use.

Nodes aims to change all this by creating a modular-based intelligent mirror with open-source software and hardware anyone can afford and purchase around the world.

Malthe Kringelbach Iversen, Marketing Manager at Nodes explains:

“We loved the prototype that we built for our own personal use so much that we decided to go ahead and try to make it modular and more easily buildable. By combining our extensive knowledge of mobile enterprise application development with our employees love of all things tech, we’re currently in the late design stages of Smart Reflection which we hope people will love as much as we do.”

There are still certain features still to be addressed and programmed for. This includes how to navigate menus and handle user inputs in general, since the prototype used special licensed software that Nodes still want to keep closed.

Since the hardware is based around the Raspberry Pi 3, it will be possible to add a mouse and keyboard to the mirror, although that would sort of defeat the purpose.

More likely we will see voice recognition at some level, possibly based on a hard-coded list of accepted keywords (Think: OK, Google). Alternatively it could be controlled by the 3D Sensor and Gesture Recognition like we know from the Xbox and their Kinetic hardware.

The developers are currently open for user submitted ideas as to the functionality of both hardware and software, so if you have an exciting idea you are sure will become the next big thing in intelligent mirrors, go ahead and post in on their blog – you might even win a first edition Smart Reflection mirror!

Developing a WordPress Theme by using PSD Designs

When we create our websites and themes, we often use Photoshop to design all graphics, place all elements, and check font sizes and much more. By using PSD files moving the menu or placing new items are easy and effortless, and results in a better website if done properly.

Depending on which developer and designer you hire for the job at hand, cost does not need to be double that of finding someone who can do both for you. If you find a jack of all trades, he is after all, master of none, and most likely it will take a much longer time because of that. Using a PSD to WordPress service does not even have to be more expensive.


Why design in Photoshop PSD files and then later convert that into a WordPress Theme?

For people new to the world of websites and web design, this question might appear natural and without a clear answer. It is understandable that people might think the cost is higher for such a project, since you have to pay both a designer to provide a PSD, and then for a developer to convert the PSD into a WordPress theme.

But for anyone who’s worked with websites for just a little while, even if it would cost more than having one person do all the work, there are other reasons why you should consider designing in Photoshop first, and then developing on top of that.

Benefits of PSD to WordPress

  • Speed

If you try to develop your site without having a clear idea of what the end result should look like in terms of design, more likely than not you will end up spending a lot of extra time and effort since it is easy to fall into the trap of modifying a bit here and there, never really looking at the big picture, moving from one part of the site to another.

By having a clear idea of how the theme should look before coding it, you or your developer can program everything from day one, and since the client has already accepted the design, chances are smaller of last minute changes to the design and structure.

  • Quality

Using PSD files allow for better quality in the overall design, often gives users a better experience and first impression, and certain elements can be imported from resources online, such as Google’s Material Elements, allowing for greater consistency and coherence in the theme.

  • Structure, Rulers and guidelines

Working without PSD files for theme development also means having to measure everything in developer tools, or even worse, by printing out the web pages and using an old fashioned ruler to measure widths, lengths, margins and so on.

Photoshop has a great built-in system for handling all these aspects, allowing the designer to get dead accurate with every single element, letter, logo and image on the site. By ensuring these small things are perfectly aligned and in their optimal structures, the first impression and general user experience will be enhanced greatly!

  • Easy to work with

It is easier to work with an already finished design, the developer can cut down tremendous amounts of time this way, and by having a designer and a developer work on their individual expertises, you ensure the best of both worlds.

Would you really want your painter to also fix your plumbing? Or your plumber to choose the color palette for your new kitchen? By recognizing the different strong and weak areas that both designers and developers have, and using just their best strengths, you can achieve a result with your theme or website that far exceeds the majority of websites out there today.

Conclusion

Often times people are needlessly worried that having designed a PSD file and then converted that into a WordPress theme will increase the cost greatly, but that is simply not the case. While there are certain projects where it might be fine with having the developer do all the work, it is not a given, and should be considered on an individual basis per project.

Furthermore, the quality, design and user experience will often see great improvements when using a skilled designer in unison with a WordPress developer, since you draw on the skills from experts in both areas, rather than having one person do the work of several people.

Introduction to Snapchat Marketing

The sell

These days consumers like quick, entertaining and personal interaction with the brands they love and that’s exactly what Snapchat marketing offers, a platform for companies to engage consumers as often as they wish and reach them wherever they may be with the convenience of phone technology today.

If users of Snapchat are in the same demographic as your target audience (age 18-34 and knowledgeable on current technology), this expense-free guerrilla marketing tool can score you new customers and deepen your engagement with an already established audience. A lot of the same types of posts can be applied to Snapchat that you are used to making on Facebook, Instagram and Twitter except Snapchat is more everything: more fun, more current, more often.

Getting started with Snapchat marketing is as easy as downloading the app on your android or apple mobile phone. The app will give you a tour to show you where you can find the basic functions. Swipe right and left to view your in-box and things users are posting as an update, what Snapchat calls a “story” and up/down to find your app’s main menu. Here are 5 interesting types of engaging posts that can enhance your relationship to your customers and broaden your social media presence.

Exclusive Announcements on Snapchat

Allow your followers/friends to know of your product knowledge and events first on Snapchat before any other platform. This makes your audience feel special and in-the-know, increasing engagement with you over Snapchat and at your main business/client contact place.

A Backstage Pass on Snapchat

Another way to make your customers feel special is to allow them to see what goes on behind the scenes of your polished brand. A look inside the life of a sales representative, how the products are produced or candid interviews about your product with people on the street are all entertaining ways to up your following.

Give-aways on Snapchat

Nothing circulates faster than a giveaway. Make it a customer appreciation event or a weekly drawing to expand the hype and make your marketing go further.

Contests on Snapchat

Contests just like give-aways attract a greater following. Contests require a little more action on the customer’s part, which they appreciate because many feel they have a better chance of winning free product or acknowledgment than with a give-away.

Ask Questions on Snapchat

Asking questions engages the customer and furthers your market research effort by gaining feedback. Snapchat accounts often create stories with slides that act as optional answers to a posted question. Users can screenshot their answers and your account will notify you which has the most response.

If you liked this article, you can check out our latest project called IT Tech Pages

Developing A Mobile App With Frameworks

One of the first things you need to decide when you want to develop an App, is which phones and/or operating systems that your app must be compliant with – ie what types of phones and tablets that your app needs to function with. Once that is out of the way, you need to decide is what type of app you want to develop, which functions it should encompass, and how all of these functions should look and feel.

These days, there’s pretty much 3 great choices, depending on your background, proficiency and skills, and ultimately, the desired functionality of the app itself.

  • HTML5 app: Technically, an app built purely on HTML5 is not an app at all, instead it’s just a website that is customized to display via the webview on the phone, and resized to the particular size of the various devices.
  • Hybrid app: This form of app is built with HTML5, but when the code gets compiled, the framework will compile one version for Android, and another one for iPhone, automatically. While this is not a true native app, it has become the most common, and easiest to use these past years.
  • Native app: This form of app indicates that all the code used to program it, is the original code for that particular device (ie. iOS code for iPhones). But that also means that if you want a Native App for both Android and iPhones, you need to program the same app twice, in 2 different languages. These types of apps also harvest some of the best conversion rates in the business.

In this blog post you can read about the pros and cons of the different types of frameworks, and you can become a little wiser on the difference between them, and hopefully you may better decide which type to choose for your app.

If you already know about the different types of apps, perhaps you’d be more interested in reading this article outlining some of the latest app development trends for 2016 and beyond.

Market shares: iOS vs. Android
Basically, it is our recommendation that you should always develop your app for both Android and IOS.
In this way, your app could be used on more than 95% of all phones on the market. According to marketingland.com the market share between Android and iOS covers 60% and 35% respectively on average in the world.

It is this authors personal opinion that in almost all cases, it would be cost-ineffective to produce apps specifically for Windows Phone users and other even less used operating systems.

If you are developing your own app, I’d suggest that you start with developing for Android, since both in Europe and the US, android has more than 60% of the total market share, and if you consider the cost of getting your app into the stores, Android is much cheaper than Apple. Another important factor to take into consideration, is the level of scrutiny your app will undergo before being finally approved for distribution on the 2 major app stores. Once more Android is the better choice for solo developers, since they have less strict requirements compared to Apple.

That having been said, of course it is possible to develop for iPhone first, or only, depending on your wishes. The process on average take a little longer than at Android, because you need more lines of code, along with the need to pass stricter requiremens, and the waiting time has been reported to be twice as long at Apple’s store.

Another thing to keep in mind is adding proper UI and UX elements. By not reinventing the wheel every time you build an app, and instead choose frameworks or toolkits, you can keep users consistently aware of all elements, and chances are they will feel more at home.

Building An Affiliate Site With WordPress

Back in the day, building a new affiliate site took lots of time and money and if you wanted to maintain it with ease, as in having everything managed from a control panel, it was even costlier. Today however, optimizing your workflow building new affiliate sites has never been easier. Using WordPress and either plugins or themes, you can have a website that is responsive, seo optimized and dynamically managed, working in just 30 minutes once you know how. The trick is using Themes or Plugins, whichever one suits your specific needs the most.

Figuring out whether you need to use WooCommerce is a good start point, if you have no idea as to how proceed on your own. If all you want to do is have a website that reviews products, companies or services, you can usually get away with a decently developed WordPress Affiliate Theme, but if you want to build an amazon affiliate store that basically looks and functions as any normal ecommerce site, but upon checkout redirects to amazon with cart data, you would most likely need to first find a suitable plugin, and then either customize an existing theme, or purchase a theme specifically designed to work with that plugin. Feel free to ask in the comments below if you feel like this section should be expanded upon.

Okay, so first we will show the themes, and then progress to the plugins.


Comre

This affiliate theme works in tandem with WooCommerce, meaning that you can run internet marketing campaigns and collect money on your own site as well as link out to other sites for income.


CouponXL


Curate an aggregated collection of discounts, or sell and promote your own with this theme. Reveal bonus codes or coupons as well as discounts on user interactions, and showcase all necessary stats and details responsively.


Rehub

Branding this theme as being the #1 moneymaking theme might not be an overstatement in this case. With the latest top table and list builder, you can create lists with discounts, hosting providers, service deals, you name it. Javascript effects makes it possible to sort in the various fields associated with each item in the list.


Blomag

Despite the funny name, this is a serious WordPress theme for the professional internet marketer. Setting up a new affiliate or marketing site slash landing page scheme can take unnecessary time unless done correctly. Blomag is one of the correct cases!


Compare

Managing affiliates with services or products, in fact anything with tangible data associated with it, becomes easy using this theme. Create unique content and link it together to enable filtering.


Powermag

Last on our list of affiliate themes we have Powermag. This is a theme for the ambitious marketer now also featuring BuddyPress integration. Create movie reviews, book recommendations or anything else relating to internet marketing or affiliate sales.


 

WooCommerce Amazon Affiliates – WordPress Plugin

 

Create your own WooCommerce store and populate it with affiliate products from Amazon. This is a very polished plugin, and features the spot as best selling on codecanyon. Any affiliate marketer can save tons of time with this plugin. And WooZone has done a great job of delivering stellar updates and support throughout this plugins life.


 

 

WordPress Affiliate & Referral Plugin

If you are selling products from your own website, you might want to offer affiliate capabilities to potential promoters. This plugin enables one of the most advanced and complete solutions out there. Pay your affiliates via paypal in bulk or individually.


Amazon eStore Affiliates Plugin

 

Taking products from Amazon and displaying images, prices and descriptions on your own site with your own theme can boost conversions in orders of magnitudes. Let your visitors enjoy your unique design instead of amazons dull template. Send them to amazon checkout page with all items in the cart automatically.

 

 

 

WordPress Themes For September 2015

September is upon us, and we are featuring some very nice WordPress themes from mainly Themeforest this time. I hope you can all keep warm and cozy, and I might suggest pouring a hot cup of coffee or tea, and settle down for this list of the best selling themes in September 2015.


Yonkers is a premium theme built with a rather unique look. Using Visual Composer, you can create just about any layout and design that you desire, but using the default settings in this case should prove a real joy for the eye. With basic squares, the theme combines the mobile first trend with responsive webdesign and no matter if you are on a tablet or desktop, you will want to click these links.


Mixed is a fairly traditionally designed WordPress theme mainly designed for commercial purposes, dentists, doctors offices and similar professions would be the perfect match together with this theme out of the box. But combining the popular Redux Framework together with Visual Composer, you can virtually build any sort of website.


Wired has been built with a focus on the imagery. For most creative agencies this trend is the dominant one in 2015, and has even been quite overshadowing in 2014 and in some developed countries, this trend goes back a few years more on the web. Using premium quality typography and 1st class photos, you can achieve that cutting edge look as well!


If you are selling via WooCommerce, this theme might be exactly what you’ve been looking for. One of the hottest new themes of September is “Mango”. With more than 10 different demo layouts, settings and options, combined with 1 click install you can be up an running in no time, leaving you all the time in the world to do the things that matter most to your business!


If you are a more advanced theme user, ie. developing themes for a living or at least installing them for various other clients, you might want to learn more about Mist. This theme is truly one versatile little gem that’s bound to reach ever higher sales with time. The amount of websites you can create with this one theme is staggeringly high, and the 50+ demo setups they have included in their turn-key format proves that.


Examiner is a great magazine & news based WordPress theme. If you want that look of authority and class, but like the minimal design philosophy you can’t go wrong with this theme. Whether you want to start a gadget blog, or a tech review website, you can do this with Examiner.


Transfers is a nifty WordPress theme designed for a very specific purpose; car rentals & car hire themes. With built in reservation functionality as well as a really impressive backend featuring tons of customization options, this theme can be used not just for cars, but for any project that requires a rental feature.


Leaning heavily on the trends of the time, MO is an elegant multi-purpose WordPress theme designed to look pretty and minimal. Of course, with most WP themes, you have the option of adding content after content to any page and somewhat stray away from the minimal look, but with MO you really don’t feel like it’s necessary.


One of the trends lately on Themeforest, must be said to be that the developers include many demo setups. This is a great addition to any Page Builder plugin, since you more often than not purchase a theme to get started quickly, not to end up spending hours deciding on the hundreds of options the Visual Composer delivers. Pulse maintains a perfect balance between customizability and ease of use.